Ice Cream Shop Executive Summary

Executive Summary

The purpose of this business plan is to bring out the business and service which are going to development and run. This business plan are include the analysis of the ice cream shop. This part includes the place and products are going to sell in the market. Second is the industry analysis which had used to analyze that the ice cream shop have the ability to open the new market in the country. Third we may analyze the opportunity of opening a new ice cream shop in the market. In this part it can understand how it gain opportunity to build the new ice cream shop.by understanding the opportunity we need to divide the group of the organization. The reason of doing this analysis is because it can help the company understand clearly

The business might be comparatively small and the start-up cost will be very low if we produce our own ice cream. We just need to buy the ingredients and machine to set up. For license to open a shop in are necessary. The level of technology is low because making ice cream so typically mix by manual.

Threat of new entrants

There will be many ice cream shop operates in Singapore. It will be thereat the business of sweet dream. It is because every ice cream shop have their own advantages on selling technique such as doing promotion. The biggest challenge of our company may face is gelato ice cream. They have release different types of ice cream which are also special and unique to customer.

Threat of substitute

Although a consumer may choose enjoy their food on a specialist dessert shop.but we have the ability because we sell unique flavor of ice cream. When our shop is opening the center of country such as orchard or raffles , they can direct attract consumer attention by rather just going into the specialist dessert shop.it is just alike competitive with other company which are selling the same ice cream but with normal

Such like opening Facebook platform to target younger generation. We may also walk thought school by providing food test to let student to spread the world to let more consumer know about the new product. Second, we need to focus on the menu on what we are going to give such as seasonal ice cream product. This can help company will be more attractive because every season new product for consumer to try to buy. We may also sell bucket of ice cream so consumer can take back home to enjoy their food. It also can set up tutorial for children to learn how to make ice cream at home by themselves. By setting up tutorial course may help company earn money and reputation. Third, we may give training for workers to make sure them own the ability to do ice cream in a nutrition way to serve consumer. The reason of providing training for them is that we can benefit our consumer by serving fresh and nutrition ice cream for customer. They may help and workers may also benefit because we are using natural material which may harmful workers helps. The finally part is storage and material, we need to do many research to make sure that our product are well-organized such like electricity supply and material have enough place to keep. It is important to plan and well-organized the shop. After well-organized the shop we may invite department for health to give our product the healthy sign, which mean our product are