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Ice Creams: A Case Study: Coles

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Coles deals in a large range of products. From fresh food to general merchandise as well as liquor ad fuel, the brand sells quite a large range of products to its customers. The brand products from Coles have won more than 500 awards during the past four years. It works with its suppliers to provide its customers with product that are equally great in quality and taste. Several of its products including ice creams, bread rolls and cakes have won awards nad recognition for their taste and quality. Its products have always outperformed the rivals in innovation tests. So that its suppliers keep delivering great products and quality, it has focused on creating long term partnerships with them and regularly encourages them. Coles is currently

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