Icici Bank: A Case Study Of Icici Bank

Analysis
It is basic duty of the government that every citizen of the country should have equal rights and should have the basic necessities, but the main problem lies in the finance and the implementation of the plan. Therefore the private players have joined hands with the NGO’s and the government in order to promote welfare of the society as a whole. Since the last decade till now these private institutions have done a lot of effort in terms of money and time in order to increase their market and make the products accessible to everyone, which include the needy ones also.
Companies who took initiatives to uplift the people at bottom
Some of the examples are Bharti Airtel, TATA communications who have made calling services accessible to everyone considering the need that each and every person has a mobile as it has become a necessity. These two companies were among the

The bank found out the problems in operating in the rural areas which were high operating costs and the less returns, general inefficiencies, capacity building costs etc. The bank saw real opportunity in these areas as many of the problems could be removed by capital, expertise, scale etc. The objective of the bank was told be the ceo which was to increase the reach, uplift the downtrodden to corporate citizen. The bank found out that major expenditure would be there if the brick mortar approach is followed so they decided to create a virtual bank and started partnerships with the existing banks and NGO’s. “ They innovated 2 models which were, Direct access, bank led model in which ICICI decided to merger with Bank of Madura and secondly indirect channels where they will gain access through partnerships with NGO’s and other rural