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Ict In Mass Communication

876 Words4 Pages

One of the importance of ICT is that it has helped in the technological development of Mass Communication. With the increased role of the Internet in delivering news and information, mass communication studies and media organizations tend to focus on the convergence of, publishing, broadcasting and digital communication. The internet was created to provide easy access to much needed information, education and entertainment online. It provides less expensive option to these sources, because people can easily download an entire musical album from a website and use at a much lower fee. Also, introduction of this new technology has not only enhanced Mass Communication but also challenges the traditional concept of Mass Communication where according to the old definition, the source of Mass Communication message was defined as a large organization whose message is sent to a large heterogeneous scattered audience.
A case in point is electronic commerce on the internet which helps advertising agencies to advertise the products and services of their clients on the website which can easily be accessed by customers. Consumers are also able to shop on line at the comfort of their homes and offices which makes shopping easy.
Secondly, information technology has impacted positively on Advertising Agencies to increase productivity since they could easily access information on the customers of their clients through research on the internet, develop their advertisement and print hard copies

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