In the generation of technology and innovation, the creation of social mediaattract a vast number of people world wide. Aside from the basic necessities of living it may also considered as one of the most important belonging of an individual in this day and age. Primarily because of its accessibility to communication, information, education, and entertainment. Social media offers several kinds of Social Networking Sites (SNSs) such as Facebook, Twitter, Instagram, Snapchat, Gmail, YouTube, and among other things, which enable the users to communicate and participate to broader range of issues and events worldwide. For example, one can converse with a stranger and be inform about social dilemmas using a certain type of SNS and thus forms a …show more content…
In the Philippines, with an estimated population of 100 million, Facebook have set the record with over 47 million active users that are commonly Millennials (Hofileña, 2016). Likewise, Boyd and Ellison (2007) stated that Millennials dominates the virtual space; it is the perfect platform where they can let themselves out. In accordance such interconnectedness affects the way people think, it may result to the adaptation of ideologies from different cultures. Nadal (2010) Philippines experienced colonization from the Spanish and Americans that resulted to the alienation of the indigenous Filipino culture, resulting to the colonial mentality of Filipinos. For example, the education system, music, film, literature, sports, and other things. are mostly patterned from the western dogmas and is inevitably reflecting the social practice of the Filipino people, particularly the Millennials (David,2011). Social Networking Sites (SNSs) basically originated from the West. In which the information, data, etc. circulating within the system is principally based from their principles that might influence users point of view. For example, Google contains facts and information that might influence someone’s perception about a certain agenda that will indeed influence the identity formation of that person. The mentality to conform to the majority may result to …show more content…
They are living in a fast-progressing world run by the ever constantly changing internet (Arbit, Ubl et al., 2007). The Social media serves as their podium where they can liberate themselves and voice out their minds. However, these accessibility ascends negative effect on the perceive identity and personal interaction of the user. In accordance, in a study it is found out that Millennials spent most of their time browsing and surfing their social media accounts (Haigh, 2010). The researchers who happens to be Millennials came up with the study for the reason that they noticed the increase of social media activity of the said generation specifically in Facebook, like constantly changing their display photos, posting their every life event, sharing and liking different kinds of pages and even updating their breakfast on their status. In accordance the researchers also observed the western ideology reflecting their online activity as well as the simplification of people to this young generation. The researchers wanted to know if those stereotypes really apply to Millennials by analyzing their theme status updates, liked pages, the qualities and factors that affects their identity formation online and lastly how they present themselves on social media. The researchers will be studying the Millennial Generation born between 1982 and 2001 (Strauss and
Click here to unlock this and over one million essaysShow More
As the phenomenon of the Internet becomes more accessible to most groups of people, it has been seen as both appreciation and criticism. In "Is Google Making Us Stupid?" by Nicholas Carr argues that the way we think and the style of reading has changed because the Internet is easy to use. In the article “Small Change,” Malcolm Gladwell discusses the pros and cons of social media on activism in modern times as compared through activism in the 1960’s. In Douglas Rushkoff’s documentary “Generation Like,” we gain a deeper understanding of how companies are increasingly working to target and exploit a teen’s quest for identity by empowering them thorough social media. In this paper I will explain how the Internet and social media have influenced
An opinion may be appealing to the ear; however, appealingness does not make a statement accurate. In Joel Stein's article, “The New Greatest Generation,” his overall message is generalized to the idea of what effect do millennials have on society. In the first portion of his writing, Stein criticizes millennials’ ways of life using statistical data and stereotypes the entire generation as indolent and selfcentered. The second portion of Stein’s article is a counterargument that millennials are not a fruitless generation, and that their way of life may be beneficial to all. Stein creates a compelling argument, however his counter argument is entirely opinionated making his writing an unreliable source.
In “Marketing to Millennials”, by Nicholas Barenblatt, he performs research and finds a survey by eMarketer that shows the number of social media users from across the globe. According to this survey, “…the number of social media users across the globe increased by 18% in 2013 to exceed 1.7 billion users.” (Barenblatt 2) This means that many Millennials from around the world do embrace social media, and because of this, the tourism industry has focused on how their product is going to deliver the needs of this newer generation. He addresses that the Millennials are all about the need for speed, constant connectivity, and design.
In her article “Marketing to the Millennials,” Suzan Menkes addresses the subject of marketing to the newer generations, particularly to the millennials. Menkes asserts that by providing new modern ways of marketing to the incoming consumers, a bridge will be created into their wired world, effectively reeling in the new generations. She evaluates that in order to reach every company's goal they must first take a step towards the technological and mobile world. Such a project would involve not only updating the company's websites but as well creating social media network advertisement. While it may be true that recent years have seen an increase in technological uses by the millennials, Menkes assertion that it is the smart minds in the corporate
In her essay “Marketing the Millennial”, Suzy Menkes states that finding a way to reach the millennial is the focus of every smart luxury and fashion brand. The millennial, which were born linked to the world of social media, have different mind sets compared to those of the older generations; therefore ignore the advertisements that are constantly around them. Menkes suggests that to catch their attention, companies need to market through social networks. Since the millennial are so embedded in the digital world, marketing through social networks should be a reasonable solution to catching their attention.
For previous generations, the Millennials or who they call, “Gen Zers” seem to project the most attention. This group that was born in a particular time, has had a remarkable impact on today’s society. The majority of individuals carry infinite opinions on how they perceive Millennials. Previous generations believe that we no longer visualize for ourselves, instead we rely greatly on technology for all our answers. Whereas this newer generation has actually taken the use of technology to another level, using their combined intelligence with their determination has them seeking ways to make this world a better place; and will not stop till they do so.
Living in a world behind a screen and interacting with people through social media accounts is an essay way to connect with loved ones from around the world. However, social media has affected the way we interact and most social networks are become dominant in ways that we communicate. Many people find it easier to interact through a screen than a face to face conversation. A study conducted in an online survey concluded that one in four people spend time socializing online that they do in person. The “New Statue of Liberty” is an illustration of these people who are addicted to technology and getting negatively getting impacted because of
Psychologists have long been interested in conformity as a powerful influence on our behaviour, making us behave in ways that can often conflict with our attitudes and moral and ethical principles. Asch was interested in how strong the urge was to social conformity. He believed that people are manipulated by suggestion, where a person’s judgment of a situation can be changed without their knowledge of it being changed first. When confronted by majority opinion, a person appears to lose their confidence and capacity to go against group pressure, and will instead conform. Sherif demonstrated that people will look to others for guidance and answer in line with the majority.
Here we discussed the similarities of two types of conformity; obedience and compliance. When compliant an individual will act in accordance with a request whilst secretly disagreeing. An individual under the influence of obedient behaviour would be acting in accordance with a direct instruction or command. As discussed both have their similarities and differences, for instance, conformity in its purest form as a herd mentality will conform irrationally just as social contagion theory suggests. Alternatively, a group or individual displaying cognitive dissonance finds an individual has conflicting attitudes, beliefs or behaviours therefore, rationalises the situation to bring about cognitive balance to their situation in an effort to be more comfortable with their choice.
Over the past 15 years, social media has experienced widespread popularity with extensive use of internet and increasing time spent on social networking sites. It is pointed out that the power of these social sites is coming from their inherent design to construct gripping images, their ability to update stereotypes and to hold them on center stage. The progress of Web 2.0 technologies such as social media is one such example of this. Social network sites, blogs, wikis, and online discussion forums can be defined as a social media, and they involve a set of social and technical facilities which have the potential to affect identity and remold how individuals view themselves and others. These facilities include the ability to engage in selective
Nowadays, our society has made astonishing technological advances in communication, such as social media. However, social media frequently distorts our identity, because often we pretend to be someone we are not . Therefore, the true identity occurs when we preserved and respect our primitive beliefs and ideals about good and evil. So we must always defend our identity, because that is who we are.
Social media is about more than SNS, blogs, wikis, forums, podcasts, or social bookmarking though, it represents a “fundamental change in society, technology and business practices” (Brown, 2010). Human beings have always strived to form connections, groups and allegiances, the arrival of the internet and subsequently web 2.0 has not changed an individual’s basic desire to connect; they have just created a new way to pursue these connections through platforms that are not bound by demographics, geography or politics (Brown, 2010). Social media represents the next evolution in communication and
There have been churches, political parties, families, and countless other socially structured groups that have used their power of the majority and the strong to sway the individuality and convictions of others. Group members have even forgone their own ideas and morals in order to protect themselves from expulsion from the group, and potential persecution for dismissing the general authority and power of the group. Solomon Asch of Rutgers University concluded of group mentality: “ The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white black is a matter of concern.” ( Asch 602). He is saying that despite education, intention, and background, people will follow the group consensus most of the time, and that our propensity to accommodate the
Social media is a truly unique concept that gives a person the ability to construct their identity any way they please. Many different social media outlets exist and give people the opportunity to present themselves using different models. Facebook (arguably the most popular social media site), prompts users to construct their identity in a way that reflects their true self. While many people use real names and information about themselves, it is not difficult to create a completely new persona. Other popular sites like Twitter and Instagram encourage users to create an identity using abstract forms of expression such as photography.