Igloo Dessert Parlour Case Study

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Igloo Dessert Parlour The Business Igloo Dessert parlour is a local dessert house that offers hot and cold desserts. Their menu includes a selection of ice creams, gelatos, waffles, crepes, milkshakes, smoothies and sundaes. Igloo desserts was incorporated on the 19th of May 2016 Currently, Igloo is only available in its Croydon branch, with hopes to expand and create a range of dessert houses throughout Britain, in the near future. Igloo Desserts, owned by Mrs Barbara Angela Walters-Ennis, is a Private Limited Company with shareholders meaning the business has its own legal status owned by shareholders who have limited liability (owners not responsible for business debts - only their investments are at risk). Its shares cannot be offered…show more content…
Customers want to buy goods and services that meet their needs at a price they can afford. Offering good customer service is an important method to gain repeat purchase since it helps them stand out from their competitors since it gives them a good reputation, which those who are satisfied customers make repeat purchases and recommend the product to friends, leading to additional word-of-mouth sales. This is a freeway of promoting their business. In a survey I conducted between 30 people, the majority agreed that Igloo’s customer service was exceptional and reached a high level of satisfaction with the minority feeling unimpressed with the customer service they experienced. This could imply that Igloo is producing a system in which they satisfy their consumers through their products and also through the consumer experience. It 's important to make sure all of your employees, not just your customer service representatives, understand the way they should talk to, interact with, and problem-solve for customers. Providing employee training can give your staff the adequate tools they need to carry good customer service through the entire customer

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