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Ikea Case

1279 Words6 Pages

SWEDEN
IKEA dealt with the Laws of Sweden
-The proportion of weight needed to build the products. They have theirs specific requirements which are 70% of weight is supposed to be wood, 15% of weight ar
4.0 DEVELOPE ALTERNATIVES
Will this uniqueness that IKEA has created will create issue in the US markets?
In the problem statement the marketing tools play an important tool in the US Market.
Alternatives:
Creating awareness of the products in the country.
• The objective is to create the awareness of the products for people who are not well known about the products. This is an important role as it important to notify the customer. On how are we going to notify the consumers on the products? The goal us to reach potential customers and make …show more content…

These associations are not favourable to a brand built around the idea of quality design at a low price. In this case, inexpensive works against the brand, signifying product quality issues rather than everyday value pricing. IKEA’s diverse and expensive product line features products appropriate for all ages but consumers are failing to perceive the value because of the brand’s youthful design and product durability issues. Ikea recommended to use brand-based and marketing based comparative methods to isolate negative brand associations and perceived quality gaps. Ikea will enhance segmentation efforts to design marketing programs that appeal to broader …show more content…

The company is looking forward to give the customers more from what they are expecting via technological innovations. In addition, the strategy of the company also includes their ability to adapt to the changing needs and demands of their target market even in different parts of the world. IKEA is in a favourable position to carry on operations in the years

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