Ikea Circular Economy Essay
The company in a perfect world Description of the desired activities needed to bring about the change, supported by literature on management. The theory will give you a possible direction of solution of the problem. Every companies that want to follow the circular economy principle have a particular problem in common, for these companies sometimes it is difficult to achieve their objectives because people around that are not enough motivated in following the circular economy principles and the sustainable channels. In particular for people around that we mean three big key groups: Employees, customers and communities. IKEA is working as a big family and for this reason the company is ensuring that all the employees have in mind what means …show more content…
It would be possible by putting boxes in every IKEA shops where people could put their ideas whenever they want. If IKEA initiates a new idea made by a normal customer, all the other customers would be more motivated to do it because he/she is one of …show more content…
The company should put in the circuit the new initiatives gradually and liking those with something that the customer already know. IKEA should not exaggerate in convince people by follow the circular economy principles because it could look like if IKEA is trying to oblige the customers to do certain activities. The customers should choose by himself to be part of the sustainable system of IKEA, doing this the customer would be more motivated to respect the principles. • Consider whether to reward behavior. It is not always necessary to reward the behavior of the people. Rewarding means give to the customers a false motivation for do something. In fact in this cases the customer’s motivation would be: I’m doing this because I want to receive a reward. This means that people, once that receive the reward, will not keep the principles for long time, but they would forgot everything. With the right motivation, without using particular rewards, people will always keep in mind what is the purpose of the activity, the importance of circular
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