Ikea's Corporate And Business Strategy Of IKEA

Founded in Sweden at 1943 by Ingvar Kamprad, IKEA is a value-driven company with the vision “To create a better everyday life for the many people”. As of January 2009, the company became the world’s largest furniture designer and retailer. Currently, IKEA owns and operates 351 stores in 43 countries across Asia, Europe, North America and Australia. The company’s product range consists of 9,500 home furnishing articles, of which they are known to be well-designed, functional and inexpensive. IKEA has about 1,220 suppliers in more than 55 countries around the world, providing the bulk of the company’s inventory.

It is basically a system created by the company to interact with its customers effectively and efficiently. CRM's framework is designed to assemble customer data through various channels incorporating company's website, mails, online networking, advertising, etc. It can also provide

It has 66 outlets in U.K. They bring about a yearly income of over $10.1 B Billion dollars . Zara 's guardian organization, Inditex, is worth $94.33 billion. Inditex is a worldwide forte retailer that plans, fabricates, and offers clothing, footwear, and frill for ladies, men and youngsters through its chains far and wide. Zara is an extraordinary design mark that has its operations extended to around 82 nations.

1 Introduction Argos is an UK based home retail group. It is one of the largest companies of UK that have been running around 737 companies and they have around 340 million visitors of their websites as well. According to a study it has been found that they are covering about 90% of the population of United Kingdom within their 10miles of an Argos branch. As one of the largest company in UK Argos has a decent growth rate of 20%. They have more than 130million customer and around two third of the population have taken under their catalog.

This innovation supports new functionality that improves quality of customer interaction and satisfaction. • Empowers business processes with direct control related to customer service •Make available a platform for further business innovation and service improvements offered to customers4 Impact of the Innovation A Customer Information System (CIS) is critical to ensure customer satisfaction and meet complex billing requirements. A CIS manages account, consumption and billing data, and delivers a distinct solution for tracing all interactions with your customers. Customer Information Systems of today are far more complex and intuitive than 4 www8.hp.com/h20195/V2/getpdf.aspx/4AA3-1817ENW.pdf?ver=0 8 | P a g e earlier traditional utility billing systems. Having a recently updated Customer Information System (CIS) allows company to build the kind of customer relationships needed to maintain and thrive in today’s ever competitive marketplace.

In some cases, suppliers might actually be asked to generate orders and arrange deliveries for their customers. Many large retailers work closely with major suppliers Moen to set up vendor-managed inventory systems or continuous inventory replenishment systems. Using VIM the customer shares real-time data on sales and current inventory levels with the supplier. The supplier then takes full responsibility for managing inventories and

Through this, the company can give their product to test customers response under real life conditions. The company can improve the product or services, adjust the prices and also improve the packaging. (Research Optimus, 2018) Once the primary data collection is complete, the researcher will gather qualitative and quantitative information and put the data in the tabular format for clear understanding and knowledge. Researcher can also make the chart on the basis of the data collected. The company may take necessary action on the product or services and modify the same.

The Home Depot-Breach Introduction The Home Depot is an American retailer of home improvement and construction products and services. It operates many big-box format stores and has over 2200 stores across the United States which includes Puerto Rico, U.S. Virgin Islands as well as all ten provinces of Canada and Mexico. The company is headquartered at the Atlanta Store Support Centre in Cobb County, Georgia. In terms of overall revenue reported to the U.S. Securities and Exchange Commission, the company is the largest home improvement retailer in the United States. Home Depot holds the dominant position in the U.S. home improvement industry which accounts for approximately 60% of all revenues.

In 2013, it operated approximately 1,000 stores in the U.S., Puerto Rico, and Canada. Ann’s revenues for 2013 were 2,548 million with 189 million operating income. Forever 21 was a women’s apparel company that had an estimated 4 percent of the U.S. market share. Forever 21 had 500 stores in the U.S. The company also expanded globally and operated stores in Europe, Asia, and the Middle East.

Metro is the largest wholesale center in Pakistan. It was founded in 2007 and created its 15 wholesale centers within a period of 18 months and metro did their wholesale business merger by July 2012 to start up a long term partnership for both companies. The benefit of this merger was to given financial strength and to combine resources. It is a retailor which mainly focuses on dairy products, fruits and vegetables, bakery, detergents, electronics, grocery, home textile, kid’s world, sweets and chocolates, households and imports. Metro is working with over 2300 employees approximately all over Pakistan.