Characteristics Of Ikea's Success

1001 Words5 Pages
Introduction IKEA is a famous home furnishing retailer globally. It was established in 1943 and has been growing bigger every year. It was also known as the largest home furnishing retailer. Most of IKEA’s furniture is arranged carefully and nicely and it is prepared to be set up together by following the directions given. This causes a decrease in product packaging and expenses. Besides that, IKEA also include a broad selection of 9500 products, containing household accessories and furniture. Every IKEA stores has broad selection and customers can also purchase the products they want by going to the IKEA’s website online. Since it was established, IKEA has dependably had relate toward individuals and environment. IKEA’s vision of ‘to create…show more content…
While some competitor concentrate on creating multiple characteristics of the products such as home set up and delivery, IKEA takes out some of these characteristics by starting self-service stores and left the set up part to the customers and other characteristics which the competitor cannot outstand IKEA such as reasonable prices and distinctive shopping experiences. They involved customers to have their own activities in the stores such as measurements, transportation and assembly, while they present them a clear route through the store by walking through many different types of showrooms such as kitchens, living rooms, bathrooms and bedrooms where the customers could easily get to know how the way the furniture would match in their homes. IKEA also have other services such as restaurants and centers for children care. These characteristics helped IKEA to…show more content…
Their product-line could be expanded to low-esteem electronic or electronic widgets, for example, iPhone cords and covers. Besides that, their furniture should be even more innovative and utilitarian to manage space, as the land costs increase and price-sensitive people are prone to live in smaller places. IKEA is a famous brand with hundreds of stores around the world. In order to improve its performance, it must evaluate its competitive and external environment. IKEA reacts to both external and internal issues in a proactive and element way by utilizing its qualities and decreasing its weaknesses. Through this, IKEA can produce solid development it needs to hold a solid personality in the business sector. IKEA’s enthusiasm includes economical use of resources, design, responsibility for people and the environment and designs. The business’s products, procedures and frameworks show its natural position. For instance, smart utilization of packaging and design implies more things can fit into a crate, which implies lesser delivery. Thus, these reduce IKEA’s carbon impression. IKEA trusts that there is no bargain between doing great business and being a decent business. It expects to go past reputation and profitability. IKEA is determined to turning into a main case in building up a practical business. This will make a

More about Characteristics Of Ikea's Success

Open Document