Automotive Consumer Behavior: A Study

2.1 REVIEW OF LITERATURE

White (2014), In his study discussed the factors those play an important role in choice of car buyers and observed that customers negotiate with dealers over price and follow them to every extent to avail incentives as well as low-interest payment plans. He administers that with an increasing trend of multi – car dealers and advertisers should target the right audience, taking into examination the power of children and the collision of life stage. Even after the reality that women are the primary buyers of most new cars, study concluded, the motor trade has traditionally been scornful of women’s role in the car-buying process.

Been John and S. Pragadeeswaran, (2013), In their research entitled, “A study of small car

Study regarding vehicle choice behaviour identify that household income is the head determinant of the number and size of cars that house hold possess and that family size is a much less vital factor and smaller vehicles were favorable even by larger family.

Bureau (2011), In his study entitled “Automotive Market Research Reports” they originate that automotive sector is growing at a fast track with the advancements in the technology. They originate that the new revolution are being made by changing the blueprints of the models, adding new equipment, accessories and new features and launching the new technologies.

Bureau (2011), In his study entitled “Indian Auto Industry in Top Gear Despite global Gloom” they develop that when the global auto industry id drive back the gear the Indian industry is in the upward trend and is making the revenue by launching the new models in the domestic markets and exporting

Dr. A. P. J. Abdul Kalam, former president had also said that the government should provide the facilities to the small businessman at cheaper costs reduction in excise duty and help in getting hydrogen technology patent, so that the world can know what the India has contributed in the hydrogen technology.

Moser and Wohlfarth (2011), In their study entitled “Supplier Base Management in the Indian Automotive Industry: Notional Framework and Empirical Analysis” found that to be prosperous in the prospective large scale Indian market, first of all a competitive supplier base has to be progress through the investments. They also found that cost is the deciding factor for the selection between alternative suppliers. Quality is not only the determining factor but also important for supplier base management in