It may lead to permission for private investments and FDI in multi brand retail as well. It would exponentially increase the competition allowing Walmart, Target and Alibaba to enter the retail market space. The present political situation is a major boost for the industry and if sustained would act as a positive factor for the businesses. Economic: For the past decade, the overall disposable income has been on the rise. It allows the customers to make more and more purchases and thus boosting the feasibility of the online market in the first place.
Advertisement by involvement of celebrities becomes an essence in modern competitive marketing environment for high recognition and creation of strong product perception. These days this practice has been extremely noteworthy and the impact celebrities have on people is unparalleled. The practice of celebrity endorsements has proliferated over time. Nowadays it has become a pervasive element of advertising industry. Celebrity endorsement business has become a multi-million industries.
The second would be the 2008-2009 global economic crisis. During the time, the Japanese market remained healthy, but they would later face a decline in sales. Last, but certainly not least, was the Asian Financial Crisis, which least roughly ten years. Lastly, counterfeiting is a major problem for luxury goods, especially Louis Vuitton. A lot of the counterfeit goods came from South Korea and were distributed in the Japanese market.
APPLE’S ORGANIZATIONAL ENVIROMENT Apple is one of the most successful company’s in the world that has a very notable reputation of being high end and wishes to uphold that reputation. Apple is one of the investor’s favorite firms to invest in due to the strong revenue generated and the high return on investment. Apple takes noticeable care of its External Environment. That’s why this company is doing so well. To begin with the specific environment such as the customers of the business, as with any business, the customer demand is what driver’s revenue and subsequent profits for their company.
China is the largest and most activated O2O market in Beauty industry around the world. Because of growing concern regarding fake items, majority of consumers prefer to experience products in person before purchase. With prosperity of online payment service (China National Bureau of Statistics shows online market was seen a 33.3% increase, reached 562 billion dollars in 2015), such as “Weixinzhifu” and “Zhifubao”, Chinese beauty consumers have more accessibility to O2O than any other countries. O2O beauty is also a hot topic in Korea, one of the innovative leaders in the world. Amorepacific, the largest cosmetics companies in Korea, has been eager to introducing O2O in its business.
By using celebrities as endorsers in advertising for this specific type of products, the company communicates the confidence, beauty, talent and perfection that are often associated with famous actresses/actors, artists, etc. Customers’ attitudes regarding brands and products are well enhanced by celebrities, but whether it generates repeat purchase intention and brand loyalty is not so clear. Brand loyalty makes consumers deeply committed to a specific brand. It is very important for the marketers in the long run. This research study focuses on understanding the relationship between celebrity endorsement and brand loyalty.
Introduction: Celebrity endorsement is a form of brand or advertising that involves a famous person who uses their fame to help promote goods or service. These famous people can be from any field like arts, sports, etc. Perfumes and clothing are some of the most common products who avail celebrity endorsement techniques which include television ads, launch event appearances, product line etc. Most organizations use celebrities in their marketing communication hoping that it will increase sales and will have a positive effect on profits. Celebrities are a popular choice for brand endorsements as they are widely recognized and appreciated among a larger section of population for factors such as their attractiveness, likeability and trustworthiness
Until the early 1990s, South Korea was becoming more industrialized, and it had comparative advantage in any manufacturing that needs specific technology. This could also mean that Korea had comparative advantage in electronics, heavy machinery, and other technological goods to China. However, China’s rapid growth has made it possible to transcend the comparative advantage that South Korea had in low-technology places. However, China has lost its comparative advantage in high labor - required industries because Korea also had been rapidly catching up. In Jung Taik Hyun and Jin Yong Hong’s study conducted in 2011, “Comparison of Comparative Advantage of Korea and China by Technology Level,” it is proven that South Korea has maintained a comparative advantage in high and medium-high technology products over
So in advertisement marketers use different tactics and celebrity is one of them. Celebrity is a famous person that is well known by a great segment of the society and has the power to attract the audience. An advertisement should portray the truthful opinion, credence, honesty and experience of the celebrity. If the advertisement has the claim that celebrity uses it then that celebrity should be the bonafide customer. The advertisers believe that if a celebrity has a positive impact on the target audience, the brand will be in high demand.