Impact Of Brand Image On Consumer Buying Behaviour
TITLE OF THE THESIS
IMPACT STUDY OF BRAND IMAGE ON CONSUMER TASTE PREFERENCES/CONSUMER BUYING BEHAVIOUR
(WITH SPECIAL REFERENCE TO FMCG PRODUCT)
INTRODUCTION
Branding is a critical marketing system which motivates customer 's perspective and purchasing behavior on time basis. Understanding customer purchasing practices will give promoters a close research how important for the marketers is to know the fundamental relationship the customer has with the brand. Along these lines, therefore, the research shares these issues into number of extents to consider that there is any association between customers buying behavior. However, it allows one to check whether branding can really motivate customer buying practice. The research focuses on
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Is brand image can change the consumer choice, switch to others brand on Brand perception, or image? In addition, identify that the brand image really plays a role to attract the suspect and prospect customers. Is consumer likely to buy branded products considering the brand image either it is more expensive, or opposite it most of the cases consumers switch to others brand due to increasing the prices impact or out of budgeting. Does the Brand Image really give a competitive advantage to an industry by making standout from its competitors? Does it be use as marketing tool for promotion/attraction? This major factor will identify in this Research.
The study will examine the case of Brand Image of FMCG Products, discuss the process it followed and discover features and benefits of this
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currently the competition in multinational and national firms in India are involves to provide their better services and products and continues service improvement to their customers desired needs and wants.
The Brand Image has found in the literature to be a competitive tool for many companies and their perception and brand image.
STATEMENT OF PROBLEM
The problem statement formulated for the research is,
“To determine whether the brand image of product has an impact on the consumer decision making and buying behavior”.
RESEARCH SIGNIFICANCE
As recent era of business in FMCG industry is the one of the dominant industry for the last decades comparing others industry in the worlds although the similarly this industry has a competition in the nationwide. This competitive environment caused brand consciousness among subscribers and potential
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