Here the AIDA model is associated with motivation, perception, learning and memory to reach to the conclusion that advertising influences the customers through the cognitive aspects. Using these aspects the advertisers attract the attention of the customers and effective ads help in distinguishing the services and products offered to the customers by different brands. Since online market in India as well as in various countries has extensively grown, authors Gaurav Bakshi and Surendar fell that now is the right time to invest in online advertising. Mobile marketing and social media marketing can be really profitable for the marketers but for this the target audience has to be very carefully selected. The communication in the advertisements should be straight and not confusing for the customers which will lead to loss of
Where the technology and people work to serve the customers and doing hard to attract and retain the customers. The technology has a great impact on the today’s modern business. As internet is being used by the business units to give the information to the customers about their products and services through their websites. The internet boom has brought the shopping at the door step of the customers. The services are provided through net with ease and accessibility.
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.
E-service or e-commerce sector thrives on the active number of internet users in the country. As the number of internet subscribers is bound to increase in the developing economy, the industry has a huge potential to be unlocked. Objective: The objective of this article is to highlight the role of service innovations in areas like online grocery, pharma marketing & laundry services. This article determines& analyses the reasons behind a spirited takeoff of these product categories. The article also suggests & identifies strategies for improving these online service innovations, which slowly but surely are establishing themselves as game changers for the said sector.
One of the advantages of internet is that it enables businesses to reach a worldwide customer population, so that customers can search, select, and purchase products and services from businesses around the world (Kailani & Kumar, 2011). Internet facilitated users to pay lower transaction costs and it provided an easy way of access on information and details. It also provides more alternatives and competitive prices about the products or services rather than traditional environment (Chun and Kim, 2005). All businesses need to communicate to the customers what they have to offer (Jobber and Lancaster, 2006). Internet is not only a space to promote the company and its products, but also an interactive communication tool to engage the customer, meet their needs and encourage them for repeat purchase (Constantinides, 2002).
Online shopping nowadays was getting popular in Malaysia and the rapid change of e-commerce transformed the way of businesses and consumer on method of distribute and purchases products and services. Besides, the fast pace of technology increase the competition in this overloaded online retailer market. Consumers have wider choices and there is boom of information to compare and make them convenience so that create a high chance to switch to e-tailers from traditional retailers. The low cost of set up the e shopping makes rise to a powerful channel for businesses and consumer to communicate and get information. Online retailer need to know what factors that will affect and encourage consumer to shop online and what will leads them to complete
The Advantages and Disadvantages of using e-recruitment. The Internet has changed how the individuals function particularly the human asset experts as these individuals put a great deal more exertion in spending plan proposition for online recruitment methods. As most organizations these days depend intensely on utilizing online recruitment, for each technique the administration gives there are dependably points of interest and drawbacks of utilizing it. Talent Flow (2011) specified in the article that since online recruitment is broadly utilized today, this has turned into a well known approach to decrease cost for associations. As indicated by the article from Talent Flow (2011), utilizing online recruitment has numerous advantages, top
Youngsters in India prefer to do online shopping just by looking at the product description along with the price. If Revlon can sale its products through online websites such as jabong.com or myntra.com which are very popular in India, then the company can get a competitive advantage over the other companies. The apps for these online shopping websites are available in the mobile devices so that people can have a look while traveling and can buy the products. Social Media such as facebook is a place where nowadays people from every class interact with each other. Revlon updates about each of its new product launch through it.
Usage of social media such as twitter puts the private information at risk so online jobs must keep on private. Awareness must always keep and trusted website must be considered to use. Easily access to online job keeps on growing in the society (Wilkins & Noll, 2000). The in demand job opportunities with the computer and software industries are continuously increasing in the whole world. It contains all the expertise that should an IT students should possess for their jobs such as networking, web designing and other online jobs.
The findings of the study revealed that consumers perceive internet shopping more attractive in comparison to traditional shopping. Easiness in placing orders through websites, ease of priced comparison, ability to search and select variety of alternatives were several attractive attributes of online shopping. The consumers are highly concerned about security and privacy issues in online shopping. The study provides insights for the marketers of apparels for effective management of their shopping