Abstract: “The need of hour is to have the knowledge”, for consumers it is necessary to have the knowledge of the product they are using and for manufacturer it is necessary to have the knowledge of the consumers they are serving. The objective is to identify and study the impact of consumer behavior factors on purchase decisions. 200 respondents between 8-25years age groups belonging to Patiala, Ludhiana, Jalandhar and Amritsar city of Punjab are taken under study. Statistical tools like coefficient
this dissertation project is to study on Consumer buying behavior towards the food packaging during purchase of food items. And to find out what are the important factors which leads to success of food packaging. From this research I found the positive correlation between the independent variables and dependent variables. I used the online questionnaire for data collection and used tools like Microsoft Excel, SPSS 21 for data analysis. A sample of 150 consumers was collected to test the consistency
Role of Brand in Influencing Consumer Behaviour Bushra Mateen Assistant Professor (Contract) D.S.B. Campus, Kumaun University Nainital. Email id: bushra17mateen@gmail.com Abstract: In today’s changing world brand is emerging as a powerful instrument in influencing consumer behavior. Brand refers to identified mark such as trade mark, trade name, symbol, logo etc… Brand in itself gives a meaning and unique identity to the products. It creates a relationship between the customer
means it will have to market more both through online and offline methods so that consumers can remember their name. There are also retailers that sell through retail and online, according to Callen (2009) retailers that employ both of these channels gives them a wider range of marketing tools as to affect consumer behavior. Online Consumer Characteristics Donuthou and Garicia (1999) identified the online consumer to be older, earn more money, seek convenience, be innovative, variety seekers, less
1) The Implications of Customer Purchasing Behavior and In-store Display Formats (Rui Yinand Christopher S. Tang) In this paper, they have examined the retailer’s optimal order quantity and the retailer’s optimal expected profit under four scenarios: the customers are either myopic or strategic, and the retailer adopts either the Display All or the Display One format. To obtain tractable results, they have developed a model based on a situation in which the retailer announces both the regular price
A STUDY ON CONSUMER BEHAVIOR TOWARDS ELECTRONIC GOODS ABSTRACT The consumers have to consume various products in their day- to- day life. The usage of products depends up on their needs and wants. The varieties of products available in market force the consumer to select, product at very initial stage, The selection and purchase of the products depend on the differential behavior over time, availability of information from various sources, their preference to a particular product, their utility
Cognitive Dissonance and Its Impact on Consumer Behaviour Abstract The theory of “cognitive dissonance” is of great importance in consumer behaviours and marketers have lots of interest in analysing the post purchase behaviour of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, religious value, customs, belief etc
to study consumer behaviour where it is defined as the study of how consumers obtain, buy, consume, evaluate and dispose goods and services to satisfy their wants and needs (Friesner, 2014). It involves the cycle which begins from searching of goods and services and ends on divestment of goods and services. First of all, obtaining refers to how consumers make their buying decision upon spending their valuable resources such as time, money and effort on products. It includes how consumers select and
alternative materials among others. It also covers the environmental impacts, the consumers perception and attitudes regarding eco-friendly bag and a set of existing strategies or alternatives to increase the use of eco-friendly bags that are being used in other parts of the world. Literature Review The following case study explores the factors influencing consumers attitudes and perception towards the use of eco-friendly bag. An attitude
connection market is grabbed through different tactics and specialized communication by the producer. Marketers have conquered every feature of life in daily relations, conversations, approaches and to a convinced degree of regulate our activities as consumers of tangible and non tangible products. Advertisements affect individuals from every place through radio, television, newspaper, magazine, hoarding, arcade or shop or outlet to walls of each public building. Even the email box and social media are