Consumer Perception Of Online Shopping Essay

A Study on Understanding Consumer Perception and Shopping Experience of Online Shoppers in India.

I. INTRODUCTION:

The growth rate of India’s online shopping industry is fascinating over the last decade. According to National Association for Software and Services Companies report, the industry is assessed the worth of $6 billion in 2023. India is going to be the world’s largest platform for online shopping due to its untapped potential. Many online marketing companies are trying to tap the opportunity by using internet as a platform to sell their offerings. The primary objectives of this study are to understand consumer perception, online shopping experience and factors affecting consumer decision making process. The result of this research

& Lukas B (1997) gives a detailed account of social uses of internet and its applications. However, it does not give sufficient scope for its economic opportunity. Sorce, P Perotti R.V & Widrick S (2005) establishes the different attitude of different age group people in online buying. It is giving due weightage for the age differences. Inspite of its evidence, the result of the can’t be generalized across the board. Srinivasan R & Moorman (2006) expresses the research orientation of strategic commitment of a firm and how does it reward the customer relationship management in online retailing. Therefore, the study is not directly linked to this research work. Scholosser A.E. & Lioyd S.M. (2006) deals about the conversion process of web site visitors as an actual buyer. An online firm can achieve this through aggressive marketing. It can be done through stimulating the purchase intention of the consumer. Hence, this is not pertinent. Chau, P.Y.K. et al. (2006) investigates about the cultural differences in the online behaviour of consumers. The study establishes the due similarities and dissimilarities of culture in online shopping. The topic is clearly narrowed down to the specific area. Alba J. Lynch et al. (1997) did an extensive research about interactive home shopping and the link between consumer and retailer. It does not deal with experience or perception. Hence, this research work can’t act as literature. Vellido, A. Lisboa & Meehan K. (2000) did a

A brief survey is planning to be administered for academic purposes. The objective of the survey is to find out the online shopping preferences and customer opinion. Through this brief survey, your answers will be helpful in arriving meaningful conclusion and act as an input to frame meaningful insights. Your response will only be used for survey purposes and the information whatever you provide will be kept confidential. Thank you very much for your valuable time and kind co-operation.

SECTION I – DEMOGRAPHIC PROFILE

1. Gender : Male Female

2. Age : 28 -33 34-38 39-43 44-48 Above 48

3. Educational Qualification : Bachelors Masters Professional

4. Occupation : Govt. Private Business s

5. Annual Income : Upto 5 lakh 5-10 lakh 10 lakh and above

SECTION II – INTERNET USAGE AND ONLINE SHOPPING EXPERIENCE

6. I have been using the World Wide Web (WWW) for;

Less than a year 1 – 2 years 2- 3 years 3-4 years More than 4 years

7. Proficiency in using the internet:

Beginner Intermediate