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Impact Of Culture On International Marketing

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The level of Education a country has will have an impact on International marketing. The literacy level of a country determines how products and services can be advertised. In west African countries where the literacy rate is low, visual aids will be more appropriate during a marketing promotion. On the other hand, In Europe and north America which have high literacy rates, Using Printed materials will be a suitable method of marketing. The International manager faces the obstacles of recruiting and training the right personnel especially in countries with high illiteracy rates.
Affects of culture on business:
The comprehensive culture's impact on international business might be found in every international company as culture affects HRM, …show more content…

The work ethics of the business will vary with different country leading to a major change in the work structure.
Impact of culture on International Marketing
It's obvious that the cultural differences across the world offers not only challenges but also opportunities for the international marketing. during a business trip it's interesting to face products and facts that might be regarded as "strange”. For example, advertisements of well-known brands completely different than those ones at home, or even opening hours for shops. All of those simple facts are of a great importance for marketing managers and pose potential threats for them when developing a strategy.
When a company which is going to expand overseas, should develop its strategy there are four alternatives for …show more content…

Cultural differences affect consumer's reactions towards advertisements and promotions. There are at least three levels of culture; the three levels of culture include national and regional culture, which is within a country or region, corporate culture in an organization and professional culture where particular functions are within an organization.

Another cultural issue that is effecting the international business is the price because it needs to match exactly the level of economic development in the target country. McDonalds is an exact example of that. When McDonalds opened in India, the company wasn't forced only to remove the beef and pork menus but also to reduce the prices of all goods which were sold in the restaurants. But still despite the fall in prices recent statistics show that McDonalds in India raised their profits by 8,9%

Human Resource

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