Impact Of Globalisation On The Retail Industry

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Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation connects the worlds entire markets and countries all over the world can benefit from globalisation. An example of globalisation affecting the retail industry is H&M. H&M is a retail clothing business from Sweden, who have a big expansion strategy to increase the number of stores worldwide (Tran Hung, 2016). The strategy was to eventually have stores located all around the globe. They are achieving their goal by having stores located all around the world i.e. Singapore, Thailand, Mexico, France, and Russia. However, with improvements to the Internet and online shopping they discovered that less and less people were visiting their stores as their competitors had moved to online shopping (Tran Hung, 2016). This meant that H&M were forced to feature online shopping too in a bid to not completely fall behind and lose a hefty amount of business to their competitors due to the globalisation of online shopping. Throughout this report an analysis of the impact of Globalisation on the retail industry. This will be developed by forming a comparison between a traditional “bricks and mortar” retail business and an international “online only” retail business. Furthermore, research between an online only retail business being ASOS and a traditional ‘brick and mortar’ retail store being Jay Jays will be conducted to gain
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