Section One II. Walmart Shifting in e-Commerce Competitive Strategy In this new era of retail, lesser people are shopping at brick and mortar stores as consumers’ preference has changed, it is not merely by price but also on convenience. Thus, Walmart has to invest in their e-commerce platform to ensure speedy delivery in a convenient, online experience. Previously, Walmart escorted on price and assortment. To be successful in today’s competitive retail environments, especially with e-commerce.
Online retail shopping has become a problem for many companies, including the one I work for. Stores have been closing due to more online ordering instead of in-store shopping. While online shopping might be more convenient, when people online shop they are more apt to buy things that they do not necessarily need and it ends up going to waste. Online shopping can also be a cause to health issues because online shopping does not allow the person to have as much social interaction as you would if you were shopping in-stores. There are many great ways to back up my argument but I have decided on three different ways that give a benefit to more than just me, the retail employee.
Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d). However, Amazon has advanced websites and high brand recognition that other competitors may not reach its level.
Another driving force that affects the fashion industry is the information revolution. The instant availability of information and instantly interaction are the implication that has changed the nature of competition in the fashion industry. For example, a global style has been created across borders and cultures fashion as images in social media and internet are instantly distributed around the world. The company cannot longer rely on the traditional factors of production to provide a sustainable competitive advantage, but must look how they can exploit its knowledge acquired through the years in order to gain competitive advantage
Carrefour sees the trend and is attempting to get ahead of the economic swing from hypermarket stores to online retail. Carrefour knows that it has the distribution network from having had a network of distribution centers for its hypermarket stores, so the company knows that they can compete with the likes of Amazon. Carrefour’s reliance on the French hypermarket sales will need to be lessened or hard times are ahead for the company which is the second largest retailer in the world (Vidalon). Amazon has been hurting Carrefour’s business plan and their hypermarket stores. Carrefour is responding by attempting to invest into their ecommerce ecosystem and capture some of the market it has lost to Amazon.
But offline stores need to be innovated, and be more suitable for today’s consumers. They need to solve the problem of cost and their price. Many offline stores are obsolete because of these reasons. On the contrary, although online shopping is not perfect now, it is still more in line with the consumption view of modern people, and it becomes more and more mature. Despite these two shopping ways are both beneficial for the economy of society, online shopping shows more potential economic vitality waiting to be
We need to be careful when we are buying things online, make sure that the websites are authentic. This season is not just about getting offers from the big enterprises and shopping malls. It is the right time for the felonious people to fetch the confidential details of the customers who do online shopping. There are millions of mobile applications available for the E commerce websites. People have started to shop online with the help of these mobile apps.
Nowadays there is a growing competition between physical stores and online e-commerce stores. The researchers tried to determine if the consumers’ behavior is different for the online shopping and what are the main reasons for their purchases in the Internet. For example, Monsuwe, Dellaert and Ruyter (2004) introduced the technology acceptance model to explain the reason for online shopping. They proposed a theory and explained that there must be a reason why the customers prefer online shopping to traditional one. They assume that that reason belongs to one of the two main groups: functionality or emotionality.
The threat would be that people would be less inclined to shop online. If the government increases their efforts in bettering cyber security it creates opportunities for walk in closet to grow and diversify its online store. This also creates a threat because businesses similar to walk in closet are able to join the market which would mean increased competition for walk in closet’s customers. Economic • Local economic situation • Taxes • Unemployment level Local economic situation is both a threat and an opportunity for walk in closet. If the economic situation within a country is strong then the flow of goods would be easy then more people will buy clothing.
20.Bhumika Pahwa (NOV,2015) A REVIEW OF CONSUMER ONLINE BUYING BEHAVIOUR concludes in the study of consumer behavior, analyzing consumer behavior is important for the market as it helps the retailers and sellers to decide the marketing strategies for the products that are being launched. The study of m-commerce is still confined to its growth factors, suppressants, advantages and limitations. Consumer buying behavior when they use e-commerce exist but not specifically towards fashion and personal care industry, and also the researcher found that study of consumer behavior towards m-commerce is also missing. Studies regarding m-commerce discuss the factors that affect the m-commerce growth viz. Ease affordability and availability along with