Chi Square Test

Introduction

Technology advancement is on boom since globalization in each and every sector. Each organization wants to prove its products or services better to remain in the competition.

The rapid up gradations in the available products and services have changed the mindset of consumers to a large extent. The products or services earlier considered as desires or luxuries have become now, a part of life. The overall focus has been shifted from mass to customized. So, the customer wants to be treated like a king now, and is more aware, more demanding and smarter than ever before. The service industry has also not remained untouched by the technological boom, since globalization. In service industry, the banking sector has witnessed major and

The table value of x2 at 1% level of significance and at 4% level of freedom is 13.277. It is inferred that in case of null hypotheses, if the calculated value is higher than this value, the null hypotheses gets rejected, and if the calculated value comes lesser than the value, the hypotheses will get accepted. This is indicative of the fact that the sample data fits the expectation established regarding analysis of data.

Testing of Hypotheses

The null hypotheses thus formed were tested using Chi-Square test. For Hypotheses (1) stating, “No relationship will be found between respondent’s awareness of the multiple banking services and their willingness to use all of them, The Chi-Square results are:

Items Observed Frequency (O1) Mean Frequency (E1) O1-E1 (O1-E1)2 (O1-E1)2/E1 Items Observed Frequency (O1) Mean Frequency (E1) O1-E1 (O1-E1)2 (O1-E1)2/E1 Does your bank provides extended services 70 60 10 100 1.666 Know about the various services provided by the bank

A little training on the correct usage of technology driven services by banking organizations side, can add to the effective usage of these value added services and can encourage more percentage customers to avail multiple services available. A huge potential still lies, who can become technology savvy and thus, the long queues can be reduced in the banks. By growing awareness and literacy rates, banks can expect increased usage of the services available, so, improving the lives of people. It can be highly fruitful for banking organizations and can lead the Indian economy to the new