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Impact Of Globalization In International Business

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Introduction
International business is just two words but it has a very broader meaning that even some of the highly qualified scholars fail to identify. International business encompasses a full range of cross-border exchanges of goods, services, or resources between two or more nations (Carpenter, 2007). Therefore, a business with its headquarters in the home country but who has operations in other foreign countries also is called an International business. A simple example would be the Fast Food companies. If we go back to the 1980’s, expensive fast food such as KFC, McDonalds or even Pizza Hut weren’t even in the reach of the Asian consumer base, no matter how rich or wealthy they were. How did we manage to experience the taste of fast food in our own countries such as India, Sri Lanka or even other Asian countries? The answer to this is the globalisation of the businesses and it will be looked upon when we further discuss the importance of international business and globalization in today’s modern world. In this report, we will be analysing the extent to which the technological changes have impacted the globalisation of markets and products. We will be looking at the impact of globalization by taking the example of entry of the global fast food giant McDonalds into the Indian Market. An analysis would be made of the factors responsible for the globalisation of the markets and products with special reference to the technological changes.

Company Background
McDonald

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