Short summary of research problem: The advancement in Information and Communication Technology (ICT) has influenced the development of the economy and has played a significant role in the growth of the tourism sector. With new developments such as Web 2.0 allowing dynamic web pages, user generated content and enhancements. The travellers and tourists are becoming more demanding and knowledgeable with the use the internet. Social media has made a huge impact in both the personal capacity and in the business arena. In the fast paced world we are living, technology has improved and evolved immensely.
Decision-support models for airline planning are generally directed at estimating the demand, revenue, and cost of proposed schedules. After studies revealed the large impact of GDS screen presence on customer choices, airlines have tried to increase demand by improving their screen presence by adjusting their schedules (Copeland, Mason, and McKenney 1995). The presence of such information started giving airlines an edge over each other which then led to brand wars between all the airlines. The information and offers started being marketed differently and then the brands started building themselves in a better way online. This created a highly organised e-commerce market place for tourism
However, the Internet combines many of the features of existing media with new capabilities of interactivity and addressability; thus, it transforms not only the way individuals conduct their business with each other but also the very essence of what it means to be a human being in society (Barwise et al., 2006). Electronic Tourism (E-Tourism) is the application of ICT in the tourism industry,with E-tourism all processes and value chains in the tourism, travel, hospitality and catering industries were rereflected by digitization (Buhalis, 2003). At the strategic side, E-tourism applies ICT for maximizing the efficiency and effectiveness of the tourism organization and it cover
It explains on matters of the mass, experience and sensations due to the constant changes due to global development giving further insight of the linkage with other industry and how tourism ensure sustainability. The article use a qualitative approach souring data from various websites and articles. Data research looks at the tourism operation with the other industry and from different sector of tourism and different countries like China, Brazil and others. According to the article “The globalisation of tourism is the result of a more general trend of growing economic globalisation and technological advancements in communications and transportation.” This new prospect enforces tourism managing with a global approach and companies designed on linkages where management faces two precise source and demand drivers. Global demand drivers require developing different segments of global mass tourism while the offer drivers relate to corporate transfer pricing and sustainability policies, often-opposing forces, but always correlated with short- and long-term profit.
The reasons for this are related to the quantity and dissemination of information provided on the Internet and the wide public access, high levels of competition and the entry of new players with a lot of websites, supported by efficient transaction services. Clayton and Criscuolo (2002) claim that the technology accompanied by a modern information society , especially through the Internet , has caused four key changes in terms of the ways in which business operates today. These changes, which are applied widely in the tourism sector, are: 1. The ability to turn ideas into marketable innovations for a wide range of customers, with reduced costs in terms of searching process, as well as the costs of access to new markets 2. Increasing the speed for trading and promoting new product offerings via the Internet.
IMPACT OF SOCIAL MEDIA ON TOURISM INDUSTRY Priyam Gandhi, Mahima Suden Assistant Professor, Department of Commerce & Management- DAV College, Sec-10, Chandigarh. Assistant Professor, Department of Commerce & Management- DAV College, Sec-10, Chandigarh. Contact no. - 08427320046, 09530760863 Email- Priyamgandhi77@gmail.com, email@example.com ABSTRACT The Social media has proved to be a boon that spread across the countries in previous years like a wildfire. The Social media has highly transformed the industry of travel and tourism.
With the industrialization and modernization, information technology has been growing strongly, which is a great leap forward for Vietnamese science, contributing to the success of innovation in general and economic thinking renovation process in particular. It can be said that its great impact on the economy is marketing activities in many aspects. The evolution of the Internet has changed the consumer’s habits. In addition to the traditional media such as television, newspapers, online marketing has been developing, bringing high efficiency for businesses. The Internet has become a revolution in the information society, Internet applications are increasingly explored in activities catering to the needs of people, from the study, leisure to shopping, management activities, promotion, product launch and brand awareness maintenance.
Chapter 1 THE PROBLEM AND ITS SETTING Background of the study The online world has become a new kind of social communication. It connects people to different online communities. This practice has already been accelerating during the past decade (Heinonen, 2011). The author believed that these changes in media consumption and online collaboration have boosted the interest of businesses and consumers in employing the social media sphere for their marketing and communication efforts. Kozinets (1999) argued that the influence of information by society greatly affects consumers buying decision processes and product evaluations.
The factors which contributed to the advancement were led by technological advancement, introduction of WWW, easy access of internet by the customers and the rise of competition in the hospitality industry. E-commerce mainly helps in the generation of leads, presenting information about the tourism product to its customers and facilitating the transaction process electronically through World Wide Web”.  A hotels actual usage of internet varies on the basis of internet ability to help hotels to connect to more customers and thereby increasing the sales and profits. Due to various reasons, if the internet cannot contribute significantly in this direction, the hotel would rely more on other sources like travel agents or telephone enquiries for attracting customers. E-commerce website should offer stimulating experiences with reliable information that could motivate the customer.
Since the nineties, Sheldon (1997) and Werthner and Klein (1999) noticed a great influence of Information and Communication Technology (ICT) on online travel and tourism. Technological innovation, and subsequently the advent of e-commerce, introduced remarkable challenges and opportunities for tourism and hospitality industries. The progressive development of the Web 2.0 and the social media network have completely changed the travel industry (Buhalis, 2003). The aspects affecting this scenario can be summarized in three macro-factors, as follows: 1. Globalization process – On one hand, transport infrastructure development and emergence of new tourism destinations have determined a “confluence” of the world travel market.