Impact Of Information Communication Technology In Tourism

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The technological revolution experienced through the development of the Internet has dramatically changed the market conditions for tourism organisations across the world. ICTs (Information Communication Technologies) evolve rapidly providing new tools for tourism marketing and management. They support the interactivity between tourism enterprises and consumers and as a result they reengineer the entire process of developing, managing and marketing tourism products and destinations. Increasingly the impacts of ICTs are becoming clearer, as networking, dynamic interfaces with consumers and partners and the ability to redevelop the tourism product proactively and reactively are critical for the competitiveness of tourism organisations. It…show more content…
Consumer blogs have emerged as one of the most prominent themes in research on social media in travel and tourism (Buhalis & Law, 2008). As large numbers of travellers are relying more and more on search engines to locate travel and accommodation information (Brey, So, Kim, and Morrison, 2007; Brown, Broderick, and Lee, 2007), electronic word-of-mouth will definitely change the structure of travel information, its accessibility, and subsequently travellers’ knowledge and perception of various travel and accommodation products. The penetration of high-speed communications infrastructure into the homes of consumers gave birth to a new format of word-of-mouth advertising via computer moderated channels (Golan and Zaidner,…show more content…
Since tourists request destination information and its recommendation information simultaneously for traveling to a certain destination, in order to learn about it and reduce uncertainty (Bickart and Schindler, 2001), online travel reviews playing these two roles can completely meet tourists’ information needs. The impact of e-WOM in the tourism industry is especially strong. Intangibles such as tourism services cannot be evaluated before the consumption experience; therefore, purchasing intangible products and services brings a higher risk, so customers are more dependent on the interpersonal influence of eWOM (Lewis and Chambers,

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