BX772102 Contemporary issues in Hotel Industry Name: Ranveer Singh Student ID: Critiquing Published Article: Hotel Brand Strategy 1 .Assumption: Brand management A hotels brand drives the operating ratios that are co related with a hotel property market value. Some brands consistently have strong net operative incomes than do others while other brands report consistently strong average daily rates than others do. (Oneill and Mattila 2006) Our study indicates that consumers are typically willing to pay a price premium for brands they view as high in quality. (Oneill and Mattila 2006) Hotel brands first create value for guests by helping to assure them of a uniform level of quality. (Oneill and Xiao2006) • Reasoning & evidence : The hotel
There are listed technologies which are having the most influence on the hospitality industry nowadays. Moreover, there is explained why these types of technologies are becoming popular more than others and why hotels try to use them in order to provide to customers convenience and also to make the whole experience more personalized. In addition to that, I am discussing how these technology trends have impact on the strategies which are used in order to engage the guests. The discussion of the marketing and technology is also written as another side of the viewpoint. As this project is also focused on customer satisfaction, the service quality model is used.
Newer versions lead to increased maintenance costs as more valuable IT time has to be put in the integration and upkeep of the different versions. Moreover, hotel owners juggle between multiple vendors for support related issues. Eliminate all these hassles, by implementing an integrated hotel management system from a single vendor or system aggregator. Key Pillar to hotel’s success:Guest Satisfaction: With fierce competition, it is essential that hotels provide an exceptional guest experience or risk having guests take their business elsewhere. When the hotel staff have access to better systems, they are able to devote more time to welcome and delight guests.
I am required to write an essay about “E-Business for Hospitality Industry”. This assignment is required by my E-Business lecturer, Ms. Cynthia. In this assignment, I have to describe the major types of e-business and its applications in the hospitality industry. Besides, I have to select one of the hospitality businesses of my preference and explain how can this company increases the direct website traffic. Last but not least, I must describe the benefits of e-business and its impacts that are used across the hospitality businesses.
The obstacles to access the industry by newcomers and cut-throat advantages between current players are very important. Among other things, hospitality industry players find benefit in classic location, initial and ongoing investment shore up, and meticulous themes adopted by the marketing wing of the organization. Also very imperative are the quality of the personal working in direct contact with the clientele. The genuineness, professionalism, and actual apprehension for the happiness and well-being of
Targeted groups may differ in each hotel but most of these groups prefer locations which are attractive and locations usually located near to different transport links. It is also crucial to be aware of the tourist attractions within the hotel locality. If hotels can draw high occupancy throughout the year without relying on seasonal tourism then diversity can be beneficial. Promotion is the best way to notify others about the various attractive offers, deals such as discounts for online bookings, providing rooms with complimentary meals, free city sightseeing and tours, giving good deals for people staying for a longer period and services provided in a hotel. (Larry R. Weatherford, 2003) It helps to influence more and more potential customers to the hotel.
Undoubtedly, psychology has a broad perspective in Hospitality Management. If we consider that the main subject of this career is to keep people comfortable and happy then we automatically step into the realm of human psychology. That science has tried to understand the mind from different perspectives until it present focus on behaviour as a tool to understand how the mind works and how it can be directed to mental states of more well-being. In Hospitality, our mission is to bring the best to our guests in order to make them feel safe, assisted and boosted to have a good experience in the place they are visiting. There is a double mission behind our efforts to cater to client’s needs: on one hand to make them feel relaxed but on the other
Due to technology advancement over the years, the hospitality industry has been in a constant state of progression. New technologies are expanding and being initiated, resulting in a higher utilization by most hotels worldwide. Hotels are incorporating technology into the daily operations and improving of guest experience. Although hotel technology has its own advantages such as keeping up with the latest technology trend and convenience, it cannot be compared to the service provided by the hotel employee. Service is of utmost importance in the hospitality industry.
Every time the consumer takes the direct path to hotel, marketers save on marketing and sales spend required to capture new customers and induce them to select their services over competition. In hospitality industry, there are few differences between the offerings made by one player and another, brand differentiation are vital for regular customers. This need has given rise to the use of emotional brand relationship strategies as a source of differentiation. This study makes an attempt to give broad overview of emotional brand relationship growing in the industry. The purpose of this study is to investigate emotional brand relationship in hospitality industry among different demographic groups.
Hotel RM research up to now has been overwhelmingly focused on the Rooms Division and its related problems – most notably price discrimination and overbookings, among others. However, it is important that the hotel’s RM system includes all revenue centres, not only the rooms, because they can significantly contribute to hotel’s total revenues and bottom line. For some types of properties, rooms might even be a secondary revenue source. The fact that besides the rooms the hotel can have additional revenue centres complicates the RM process. Instead of maximizing room revenues only, the revenue managers must now focus on the revenues of the hotel as a