ABSTRACT
The sector of tourism services is currently recognized as one of the sectors where online information on the services and tourist destinations are widely shared. Albania, after a period of approximately 50 years of a totalitarian regime, where private entrepreneurship and managerial concepts did not exist, was faced with lack of experience in the tourism sector, especially in the fields of business operations, information technology, infrastructure, legislation etc.
The overall aim of this study is to identify how is perceived by the Albanian tourism entrepreneurs/managers the direct marketing through websites and their quality, and how it affects the level of revenues and marketing activities.
The study is descriptive, as well
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Research Context. The study was conducted in five districts of Albania, respectively in: Tirana, Vlora, Durres, Shkodra and Saranda Districts. Although tourism services and related enterprises are not limited to these five districts, according to database for tourism and it’s development, these areas have greater development of tourism industry during last years. Sampling is based on a list of registered tourism enterprises in Albanian Tourism Association (ATA) and is referred to three types of tourism services: accommodation units, travel agencies and restaurants. Once the respective districts have been selected, then, it is taken a percentage from each district.
Sampling. In this study, was included one of the most common models of non probability sampling called quota sampling. Data analysis was realized through the statistical software SPSS 16.
Inclusion criteria. To participate in the study, participants must be over the age of 18 and had the primary responsibility to manage a tourism enterprise. They could be self owners, key managers or when they were not found, could be old employees. In other cases, have participated ICT specialists employed in the relevant
A superintendent wants to do a study on poverty level versus student achievement levels in elementary students. His district has 18 elementary schools. He randomly chooses 6 of those schools, then includes all students from these 6 schools in his study. Ans. Convenience Sampling
Descriptive statistics is a conclusive research method used to
The study should have more than one source of information, for instance interviewing and observation. Descriptive phenomenology describes what is happening in the human experience,
Psychological scientists utilize a variety of methods, which include descriptive, correlational, and experimental methods. Descriptive method uses case studies, naturalistic observations, and surveys. A case study usually focuses on an individual or a small group of individuals. A naturalistic observation usually focuses on a larger group of individuals in a natural environment. A survey is used to ask a larger group of individuals’ questions about attitudes and behavior.
national study conducted at a south western university. The respondents were selected from those who registered in an online panel by the AS Nielsen. For the possible distribution of the demographics variables, they gathered the gender, age, education and income of the sample reported by the U.S. Census. It was conducted in December 2013 and January 2014. The researchers administered a survey through Qualtrics, an online survey software.
The three descriptive research methods that I will discuss are Naturalistic Observation, Survey, and Case Study. Naturalistic Observation is a research method in which people or animals are observed in their natural habitat without any controls or variables. This type of research method may be conducted if you want to see how people truly act without being watched. For example, this research method may be used to determine who are healthier shoppers, men or women? The researcher would go to a food store and take count throughout the day of how many men and women he finds in the fruit and vegetable isles, and how many he find in the snack isles.
A total of 40 participants are selected from small population which are the male students and staff of MCKL, where a minimum of 30% of sample size will be require to participate to ensure the accuracy of the results. The participants will only consist of Males who are in the age group of 18 to 25 years old. The reason of only consisting male participants is because different gender will have different personality. The sampling method used is Opportunity Sampling as it is convenient and it is also a easier and quicker way to recruit
The pie chart and texts of interviews were used as primary data. The diagram was accepted as survey because of quantitative features like . Qualitative data were interviews, which were without edits and analysis. Interviews consisted in-depth understanding points about issue. There were not included biased, unrelated and double barreled questions.
IDENTIFY AND RESEARCH A TOURISM ATTRACTION Introduction Tourism has experienced continued growth and extensive diversification and competition on the last decades, becoming one of the fastest growing economic sectors in the world and by consequence, one of the main income sources for many developing countries. “Every time we travel we are part of a global movement that has the power to drive inclusive development, to create jobs and to build the sustainable societies we want for our future,” says the actual UNWTO¹ Secretary General, Taleb Rifai. “This movement also contributes to build mutual understanding and to safeguard our shared natural and cultural heritage,” he completes. A sustainable and responsible approach to tourism means that neither the natural environment nor the socio-cultural organisation of the host communities would be compromised by the arrival of tourists.
Non-probability Sampling Method: Sampling method that require the conductor to choose a subset of population they are interested in researching. This can be seen from the simulation Ramada did, during the “Grand Hotel Opening” they asked their employees, this includes staffs and management, some people from headquarters and the property owners. These are the people they are interested in and they are the people that Ramada wants to do research on. This sampling method is appropriate because it focuses on the population the researches interested in studying. It is more necessary rather than conducting the research on the customer, they instead focus on their own management to improve their inside quality.
Tourism is the income of people from one place to another place for vacation, but it can also be for business or entertainment. Tourism can either be international or domestic. Tourism has an influence on any country, either it’s for a positive impact or a negative impact. An example one might consider includes that the tourism in that individual country could possibly increase the income and positively improve the economic aspect of the country, but tourism can also negatively impact the environment. Tourism can also affect the population living in the country due to the amount of tourism which furthers the idea of more jobs need to be created for the new tourists.
Nowadays hospitality and tourism industry is one of the main industry in this world. A lot of people need a place to escape from their routines or even just to stay overnight as they having a business trip to other places. We call these people as customer or guest. Human mobility from one place to another , both in the country and from and abroad is very high. Human mobility is not only related to business activities but also recretional activities.
Therefore, tourism may be defined as the activities, processes and outcomes by the relationship and interaction among the tourist, government, suppliers of the tourism, the host communities and the environment that surrounding the destination which involved in attracting and accommodating of the visitors (Goeldner & Ritchie, 2009). According to Goelner & Ritchie (2009), there are four different perspectives of tourism can be identified from the tourist, business operator who providing goods and services, government of the host destination area and the local community. The first group is the tourists or visitors. They are the group who search for various travel experiences and satisfaction physically and psychologically.
A time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the