Heidi Cohen (marketer for Citibank and The Economists) explains that it is quite difficult to define social media marketing since the social media environment continues its expansion and change. Social media marketing has numerous benefits such as: brand credibility, increase in sales, increased exposure, strong online presence which enhances the company’s reliability, reduced market costs, rapid access to consumer feedback and a strong business-client relationship. At the beginning, online social platforms targeted a young audience (teenagers and young people in their early and mid-twenties), but now they are attracting other demographic groups as well. As a consequence, the online environment is filled with career-based social networks,
Consumer Buying Process In any business, traditional or online, the trading situation is important for planning business and marketing and business objectives. Due to drastic changes in technology, the attitude of consumers towards the Internet has changed drastically too. In an online marketplace, the number of people buying comfortably is increasing (Palmer, 2007). Digital technologies have been enabling consumers to be more informed when making purchasing decisions (Chaffey & Ellis-Chadwick, 2012). According to (Doherty & Ellis-Chadwick, 2010), as the consumers get more informed, the more they become demanding.
More and more frequent the offline marketing strategy of the company is now closely linked to their online targets. Offline marketing permits to the company to be able to segment and target more efficiently its customers. What is Online Marketing? Online media is the tool of Web/ Internet/ Online marketing (there is quite a lot of designation for it). Online marketing involves any kind of marketing activities that are conducted online.
INTRODUCTION Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a profound impact on the way business is being conducted in ways that are often disruptive to traditional methods. This is creating new challenges and opportunities. The Internet provides the opportunity for companies to reach a wider audience and create compelling value propositions never before possible (e.g.
For businesses, online reviews have worked really well as part of their overall strategic marketing strategy (Zhang, 2013). Online services tools are more influencing than traditional methods of communication ( Helm, Möller, Mauroner, Conrad, 2013). As part of study, it is proven that users experience increase in enjoyment and self-esteem when they adapt to social media which itself is a motivating sign for businesses and marketing professional (Arnott, 2013). Web experiences affect the consumer purchase decision (Cetină, Cristiana, Rădulescu, 2012). The Internet is has bring wide range of advantages for businesses (Yannopoulos, 2011).
As the utilization of the internet in regular day to day existence is expanding, the use of web advertising in the day to day operations of organizations is likewise turning out to be increasingly popular. The excellent utilization of the Internet significantly affects clients and additionally on the advertisers who serve
The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance. Lots of companies nowadays use the Internet to convey, communicate, promote and spread the information to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the internet not only to buy the product online but also to compare prices, product features and after sale service facilities. After compared the price they will choose the one which is more suitable and reasonable. Consumer can get more detailed information and choices to compare product and price, more choice, convenience, easier to find anything online.
Advantage and Disadvantages of Internet Advertising It is more important than ever for a company to use online advertising, as consumers use the internet in many different ways. Consumers are using the internet in every part of their daily lives, which is given advertisers countless opportunities to place relevant as messages to their targeted audience. Some advantages and disadvantages are as follows; Advantages • Its more cost efficient than traditional media advertising as it can target consumers more accurately. • It is beneficial to both large and small
Wells et al. (1995) noted that advertising is the way in which businesses communicate with their consumers. With the rapid growth of technology, the internet can be used by businesses to deliver any advertisement that can be viewed by anyone with an internet connection. This shows the convenience of internet marketing to both advertisers and consumers. The internet also shows businesses the effectiveness of an advertisement, by providing statistics on how many people saw the advertisement, and how long it was viewed, giving advertisers more comprehensive information on the effectiveness of their marketing
With the ascent of web-based social networking, for example, sites, online gatherings, and informal communities the voice of the buyer gets to be distinctly more grounded and organizations understand that promoting to today's innovation driven purchasers mean taking part in two-way correspondence. The ebb and flow research will diagram the significant changes in buyer conduct and give suggestions to retailers on the best way to coordinate online networking all the more viable and enhance engagement with their group of onlookers. Social media is use for communicating with their consumers and promoting their products and services for expanding the business. Because communication and promotion have direct connection with each other, online networking