Impact Of Internet In Tourism

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ABSTRACT The sector of tourism services is currently recognized as one of the sectors where online information on the services and tourist destinations are widely shared. Albania, after a period of approximately 50 years of a totalitarian regime, where private entrepreneurship and managerial concepts did not exist, was faced with lack of experience in the tourism sector, especially in the fields of business operations, information technology, infrastructure, legislation etc. The overall aim of this study is to identify how is perceived by the Albanian tourism entrepreneurs/managers the direct marketing through websites and their quality, and how it affects the level of revenues and marketing activities. The study is descriptive, as well…show more content…
The reasons for this are related to the quantity and dissemination of information provided on the Internet and the wide public access, high levels of competition and the entry of new players with a lot of websites, supported by efficient transaction services. Clayton and Criscuolo (2002) claim that the technology accompanied by a modern information society , especially through the Internet , has caused four key changes in terms of the ways in which business operates today. These changes, which are applied widely in the tourism sector, are: 1. The ability to turn ideas into marketable innovations for a wide range of customers, with reduced costs in terms of searching process, as well as the costs of access to new markets 2. Increasing the speed for trading and promoting new product offerings via the Internet. 3. Changing processes and dissemination of information within and between organizations. 4. A change in the balance of power between suppliers and customers due to the growing availability of…show more content…
At the same time, many of them agree that the initial cost of creating a website is high for the company. On this question, participants were almost equally divided with 44.6 % of them agree or strongly agree and 40.5 % of them to strongly disagree or not agree, and a relatively high percentage 14.9 %, who are uncertain. 4.3 The relation between the beliefs about the website and use of ICT-s for marketing One of the most important and most studied issues in the field of tourism and ICT-s is the relation with marketing. In this study the correlation between beliefs about the possibilities offered by the website and the use of ICT-s for marketing was moderate and positive rs=.372, p < .00 ( Table 1). So, the second hypothesis is suggested: H2: The beliefs for internet and ICT use for marketing will have a positive correlation. Table 1. The relation between the beliefs about the website and use of ICT-s for marketing Marketing
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