Qualitative Research In Tourism Essay

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ABSTRACT
The sector of tourism services is currently recognized as one of the sectors where online information on the services and tourist destinations are widely shared. Albania, after a period of approximately 50 years of a totalitarian regime, where private entrepreneurship and managerial concepts did not exist, was faced with lack of experience in the tourism sector, especially in the fields of business operations, information technology, infrastructure, legislation etc.
The overall aim of this study is to identify how is perceived by the Albanian tourism entrepreneurs/managers the direct marketing through websites and their quality, and how it affects the level of revenues and marketing activities.
The study is descriptive, as well …show more content…

Research Context. The study was conducted in five districts of Albania, respectively in: Tirana, Vlora, Durres, Shkodra and Saranda Districts. Although tourism services and related enterprises are not limited to these five districts, according to database for tourism and it’s development, these areas have greater development of tourism industry during last years. Sampling is based on a list of registered tourism enterprises in Albanian Tourism Association (ATA) and is referred to three types of tourism services: accommodation units, travel agencies and restaurants. Once the respective districts have been selected, then, it is taken a percentage from each district.
Sampling. In this study, was included one of the most common models of non probability sampling called quota sampling. Data analysis was realized through the statistical software SPSS 16.
Inclusion criteria. To participate in the study, participants must be over the age of 18 and had the primary responsibility to manage a tourism enterprise. They could be self owners, key managers or when they were not found, could be old employees. In other cases, have participated ICT specialists employed in the relevant

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