In political texts, lexis and grammar are rearranged in a clever way to lure and invite the majority of mass readers into certain states of political action and the message. The language used by politicians is designed to lead the public to a particular view of political reality and to act them in a way that is consistent with this view by voting for a particular party, for instance, or edge unawares into a certain territory of thinking, or ideology. Ideational grammatical metaphor, in conveying the politician's message in a more desirable manner, plays an evidently important role. Along these lines metaphors pervade political discourse. In the discourse of the present British Prime Minister, Theresa May, metaphors aren’t just superficial stylistic adornments, but they help her to construct the country's reality.
Power requires knowledge to be effective, and knowledge, at the same time generates power. A very significant feature of the exercise of power is that those in a position of power and authority try to develop an intellectual justification for exercising that power. Even when a dictator wields a great deal of power and can, in effect, act completely autocratically, they will often, or even usually, try to persuade people that they are acting in the interests of the majority of the citizens. Even powerful dictators appear not to want to act simply by virtue of power they possess; rather they wish to be seen as virtuous
The dominant groups in society still provide "feelers" to the media. Multinational companies are well acquainted with the mechanism of the conquest of global governance: the control and always control. In addition to the dominant position and control of market goods and services, and financial markets, the development of global media elite ruthlessly conquered market of information too. Only by putting the information under control, they can be sure that global public will listen, watch, and do not ask anything. According to the theories of the elite, the society manages closed minority, which has a dominant role over the masses.
This study is anchored on the following theories: Mediatization Theory and Propaganda Theory. These theories support that the mediatization of political news is existing in selected Cagayan de Oro print media. Furthermore, these theories can be the bases in explaining the degree of understanding on print media’s way of framing and shaping political news. Mediatization theory implies that the media shapes and frames the procedures and discourse of political communication as well as the society in which that communication happens. According to Harvard (2011), mediatization is the process whereby society increasingly becomes dependent on the media.
This paper examines the influence of political propaganda on the masses and analyses the behavior of the interest groups when the power of propaganda is used to influence them. This paper will describe how the transition took place from the time the propaganda was just discovered to modern era propaganda and related the findings to various theories that are available about propaganda. Keywords Political, propaganda, persuasion Introduction Propaganda refers to certain type of communication strategy. It is one of the most used terms to describe global communications. This term is in use from centuries all over the world.
In fact, individuals with consistent ideological views have specific information and news streams that are distinctively different from those of the opposing sides. It can then, be argued that, the changes that have been witnessed on the media environment specifically on political matters has played an important and significant role in fostering political and ideological polarization in the country. Following a more confrontational style of reporting political matters, the political elite have thus been left with close to no space to deviate from their political parties’ ideologies. More so, with such media avenues, political activists and elected officials have the perfect platform to further push their own political views which has thereby resulted in further contributions towards the societal political and ideological
In political communication, mass media have a position and role as a transmitter which is a wide variety of political messages other parties outside itself, as well as the sender of political message created (constructed) by the reporters to audience. The mass media also used to absorb various political broadcast information and to convey political ideas political actors to the public. Other than that, mass media journalists also used to produce a variety of political messages because a high value news of a political event. Not to mention, the function of media as public opinion formers are very visible in countries that embrace democratic
Secondly, both media and neoliberalism support corporation and lastly, corporations are manipulated by the media. According to this, this technique is a great platform for neoliberalism to be spread out and it will continue being manipulated by the media as in this new era, all require technology and media to spread something. Media play the major role in changing the world to the same path. Media have the power to change values, behaviors and attitudes simply by exposed to the manipulated media content. People will usually rely on mainstream media to get news, or the latest updates on everything around the globe.
Politics is the art of government, including policies, objectives and concerns, methods and tactics, and ambition partisan or factional and action. It was interesting for a variety of motives and intentions and guided by the preference of many moral choices made by individuals in their relationships with others. Politics has also been defined as "who gets what, when, how." In the words of President John F. Kennedy, "Political action is the highest responsibility of citizens." The relationship between economics and politics is clearly visible.
Their roles and goals are wide apart just as their experiences delineate them in compartments. The general public is served by the press through broadcast, TV, radio, newspapers and through multiple channels in the new media. Somehow, they do not only serve the interest of the newspapers that employed them they also serve the public. So, the main function of the media is providing the audience with the news they need to determine their lives. By extension the media serves as a watchdog of society by giving relevant information to the public for action or reaction against social ills, thereby exposing the people to make comments and contribute to the development of humanity.