They play a much more active and engaging role in searching for information they need online with some agenda in mind, and that goal or agenda can persuade how an individual behave and response to online information and advertisements (Smith, 2002). With the rapid advancement and growth in the technology and computer industry, many companies are choosing the Internet as part of their advertising media mix. It has become essential for companies to do so in order to take advantage of the online technologies and thereby have competitive edge (Calisir, 2003). Marketers have been stressin on how the Internet has become a popular advertising platform because it possess greater flexibility in terms of time and space and control over the advertising materials. The investor can always trace the cost incurred in advertising on internet per customer.
Internet is not only a space to promote the company and its products, but also an interactive communication tool to engage the customer, meet their needs and encourage them for repeat purchase (Constantinides, 2002). Promotion is one of the key factors in marketing mix and plays an important role in marketing success. Promotion is the way of communication between product and customers which influence their buying decision (Kotler & Armstrong, 2010). The astounding growth of the internet with its unique capabilities has gained the attention of the marketing community, Bush et al., (2000). Despite, being a new platform for buying and selling, internet has also become a new intermediary for the companies to promote their businesses.
Abstract - Online social networking websites affect our life greatly, and consumer demand for them is growing. This paper aims to verify the impact that online social networks (OSN) have on the tourism websites ' popularities. We considered some OSNs, such as Facebook, Twitter. The analysis shows whether online social media help to attract more page viewers to the tourism websites. Finally, some conclusions were made following the results of the findings, determining the barriers and benefits of technological adoption, and gave some recommendations.
It has a big impact on the sales and growth of e-commerce. Since the need of the customer for the information and specification of the product that they need can easily be access thru internet, shoppers will have different choices what product to buy. Because of this e-resources, they will also have the choice what online shop will they trust. In addition, an owner of online shop should also consider the design of the website to persuade their customer. It’s one of the components of the purchasing intention of online shoppers.
Seeing what your competitors can do can educate about how to be more successful. Their practices will give you valuable insight into the market and how to come out on top against your competitors. Technology in todays world gives you the option to do business across the globe, internet shopping has a huge effect on companies , most businesses get a lot of purchases online, this is a big impact on business today. Companies have a wider target market and customer range. An example of competition is Apple and its many competitors.
Where the technology and people work to serve the customers and doing hard to attract and retain the customers. The technology has a great impact on the today’s modern business. As internet is being used by the business units to give the information to the customers about their products and services through their websites. The internet boom has brought the shopping at the door step of the customers. The services are provided through net with ease and accessibility.
By proper media selection BB can create a channel in order to cater with their existing and new customers. By using online networking locales, like Facebook, Instagram and Twitter, BB can influence the force of their group to increase more prominent presentation and impact by having vicinity in the focal point of group’s discussion. For choosing effective media channels the first thing to consider in this regard is to understand the customer perceptions. The most common type of entertainment in this era is the use of internet and that is the place where major customers can be found for the current business. By selecting the internet media, there will be customers who would be interactive, collaborative and highly targeted by the hairstyling salon business.
According to Chen and Li (2009), online shopping services provided by these sellers determine and impress their customers in terms of acceptance level in the long run. For example, favorable online purchasing or service experience encourage and attract them to manage their visit again. For this study, understanding consumers has e-commerce knowledge, such as familiarity in online purchase is important of internet purchaser’s trust on their purchasing intention. It is hypothesized that: H1: Familiarity is positively related to the consumer’s trust in the online shopping. 2.4.2 Brand and trust Keller (1998) indicated that brands reputation is relevant to brand name, it is one of the reason to increase level of brand trust and develop brand awareness or familiarity of the
The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.
Introduction - The most critical thing in marketing is to figure where customers are existing, and be front of them. - Online buying has become a contemporary phenomenon and millions of people are willing to shop regularly using personal computers, or smart phones. - Organizations are concerned in: * gaining better understanding of customers. * determining the cultural factors which affect customer 's buying behavior. Problem statement Cultural factors play important role in adopting of online buying decision because of the internet flourished and its impact on individuals and communities.