At last, it will come to a conclusion what implications it has on e-commerce. 1.Introduction When it comes to Google revolutionary, the first product echoing in my head is ads which generate 90 percent of its annual revenue through search engine and video display. Nowadays, more than half of all searchers taking place on smart phones, the ad revamp is necessary to catch the eye on smaller screens, but the smaller screen size means that the impact of ranking is grater compared to ads displayed on personal computers. Given the requirements of mobile users who value the time saving and convenience so much, those advertisement sellers should match the ads product with the right media. Google ads serve as a link to both seller and customer-mobile users.
Digital Promotions – An Emerging Opportunity to e-tailers Rajni Gupta Dr. Kavita Mathad Dr. Ganesh L. Mphil Student Associate Professor HOD General Management Christ University Institute of Management Institute of Management Abstract Introduction Internet has changed the way people shop and live their life. The internet penetration is increasing day by day all over the world. Internet usage in 2010 was 29.4% and has increased to 40% of population in 2014 (source: http://www.internetlivestats.com). India is not top users of the internet what it has the fastest penetration with 121 million web users (source: IAMAI) which is the third largest base of internet users in the world after China and the United States
Investors in Wal-Mart were aware of the obstacles that the giant retailer would face due to the changing consumer preferences and behaviors. However, the financial reports showcased that its online strategy was successful. At the end of the second quarter in 2017, Wal-Mart reported revenue of $123.4 billion, which was an increment of about 2.1% over the previous year quarter. There was also an increase in comparable sales by 1.8% year over year. Wal-Mart has significantly focused on structuring its online sales, while using its already well-established brick and mortar stores and excellent supply chain and logistics to its big advantage.
Pakistan is expected to see a boom in e-commerce in the next two to five years. This represents a huge opportunity for both start-ups and investors. The industry analysts predict this trend (rate) will continue during the next three to five years and help the sector surpass the $1 billion milestone in 2020.Given the country’s overall retail market is worth $40 billion, the industry experts believe e-commerce in Pakistan is still in its infancy – it is barely 0.2% of the overall market. 2. When to enter them As Pakistan is inviting the foreign online company to establish their services, political stability and their relation between countries play a vital role for any business who is going for globalisation.
Future of online shopping is very bright in India. FICCI, (2012) stated that “India’s large and aspiring middle class of 75 million households or 300 million individuals want products that are value-driven. The country’s 500 million people under the age of 25 have access to more money that has additionally resulted in independence, aspirations and a demand for product. The Indian retail sector accounts for over 20% of the country’s gross domestic product (GDP) and contributes 8% to total employment. The cumulative foreign direct investment (FDI) inflows in single-brand retail trading, during April 2000 to June 2011, stood at 69.26 million USD.
This is the type of e-commerce that deals with relationships between and among businesses. About 80% of e- commerce is of this type, and most experts predict that B2B ecommerce will continue to grow faster than the B2C segment. Eg: indiamart.com, eindiabusiness.com, tradeindia.com etc. Business-to-consumer (B2C): Business-to-consumer e-commerce, or commerce between companies and consumers, involves customers gathering information; purchasing physical goods (i.e., tangibles such as books or consumer products) or information goods (or goods of electronic material or digitized content, such as software, or e-books); and, for information goods, receiving products over an electronic network. It is the second largest and the earliest form of e-commerce.
Moreover, different other e-marketing strategies used by the marketers in order to analyze the strength of online advertising will also be looked upon. The reason this topic was chosen is because of the increasing trend of people towards internet. Moreover, it’s the “IN” thing these days as multinational companies such as P&G and Unilever are advertising online on social websites. This is because it is cost effective and consumes less time and they can target everyone through it. The problem at hand basically is that as compared to other countries, the trend of consumers shopping online is very less.
Although this symptom seem like create a negative effect to company, it may also benefit to company by bring us more customer. This is because considering the increased price of petrol, customer rather stay at home to do online shopping to avoid any petrol expense which will increase our business successful rate. Society A trend of getting internet access at home and buying online is developing in Malaysia. According to the statistic above, people who purchase clothing/shoes/accessories has increased approximately 14% from 32% to 46% between 2014 and 2015. Besides that, mostly 46% of people who do online who purchase clothing/shoes/accessories which are the highest among the others which indicate that online clothing business have a lot of opportunity.
This will create competition among the suppliers. Hence it gives an added advantage to Lululemon and they now can find a supplier who is willing to sell them at the least price. *Bargaining price of customers: As stated in the case article, that synthetic factors are now easily available among other companies. This will create more choice for the customers as now they will tend to buy from a store which is selling at a cheaper price. This can be easily searched via Internet *Threat of substitutes: Web internet is a threat to Lululemon as their potential customers can look up the price of other yoga clothing brand and prefer them over Lululemon.
Some analysts have states that it is difficult to tell apart online shopping from in-store retailing because virtual marketing campaigns have often attracted foot-traffic into physical stores. Further, some stores sell their products online, but the customers have to visit a store to pick such product; blurring the distinction between the two forms of shopping (Hortaçsu, 2015). This work highlights the rise of online shopping, and how it has impacted the retail industry. Online-Shopping Online retailing is one of the emerging trends in the industry; many retailers are trying to adapt. The main reason for this development has been the easy access to the internet, and the fact that most people use smartphones; the latter being the most significant factor.