Self Analytical Study Of Consumer Behavior

Introduction

Consumer behaviour makes sense to consider how the constantly changing over time process that occurs when an individual or a group of selected goods or services and use them to meet their needs and desires. In the world of the Internet is gradually changing everything. People are looking for more and greater convenience in every area, and every one of us has got used to the modern way of life. Currently, consumer behaviour has become one of the driving forces of modern market relations. In a modern consumer culture is influenced by such things as: pervasive globalization; high-tech development; implement a range of new information and communication technologies, including the Internet and mobile phones; the increasing urbanization

Analytical studies are mainly used to determine the reasons underlying the phenomenon under study. In situations where it is necessary to understand how the changes affect the conditions of advertising on the formation of attitudes, opinions and behaviour or on product positioning in the market, help pilot studies, which are a kind of self-analytic study. In the process of carrying out the researcher modifies or converts anything in the environment or consumer goods with the purpose to find out what

As it turned out, the women are often purchased through online books and cosmetics, without thinking about the cost of delivery, which is often several times the price of the acquisition. Men tend to buy the network various rare items.

However, whatever the users bought in online stores, they always move eight incentives. Make purchases in the Internet people are forced to the pursuit of security, harmony, craftsmanship, expression, and sports interest, the desire to dream, have fun and create his image.

Attract and lower prices for goods. The study showed that at the present time, men more often than women use online services. This can be explained by the fact that half of mankind trips to supermarkets and boutiques are tantamount to torture. For women, the process itself is important. They like to try and examine. For this reason, it is more difficult to get used to the new online shopping service. Most of the buyers said they are tired of the monotonous and the meagre assortment of urban shopping centres and shops. Therefore, striving for self-expression and originality, they are looking for the necessary things on the