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Impact Of Online Shopping

1999 Words8 Pages

Abstract:
The Electronic commerce or e-Commerce as is known today evolved as businesses (end to end process) started to shift from real time market to digital market.
The Internet has changed the way of consumer’s purchasing behavior and pattern. Even those of us who do not regularly buy online use search online for prices, product specifications and availability before heading to the high street.
Today, in India the total number of online shoppers has tremendously increased. The magnitudes of these online shoppers are culturally, religiously, linguistically and regionally differ. Their attitudes and expectations towards online shopping also differ widely. Since, Younger people can adapt newer technologies so they can adapt internet as shopping …show more content…

Humans’ everyday life has influenced by information and communication technologies (ICT) considerably (Farag, Krizek & Dijst, 2006). People use more ICT’s in their daily lives.
The invention of the internet has created a new pattern of the traditional way people shop. Customers are no longer tied to the opening hours or specific locations; it may become active virtually at any time and any place to purchase products and services. The Internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The number of Internet users is constantly increasing, which is also significance that online purchasing is increasing rapidly (Joines, Scherer & Scheufele, 2003)
Online shopping has been a growing phenomenon in all four corners of the world, in particular amongst countries possessing highly developed infrastructure available for marketing activities through the internet. Today, internet is not only a networking media, but also a global means of transaction for consumers. Internet usage has grown rapidly over the past years and it has become a common means for information transfer, services and …show more content…

Online shopping can be called as e-shop, internet shop, online store and virtual store
Online shopping frequently observed as whole shopping process occur over web site as different procedures (Dixon & Marston, 2002). Usually whole processes are done over web sites customer pay price over web site and companies send the product to customer address. Whole process is easy for customer and is done without going to outside from home by customer.
When people buy things, they will engage in a decision making process. One of the major problems of E-commerce web sites is that they fail in supporting the customers in this process. By understanding the customer’s needs and concerns the marketer can provide better products and services.
Internet and Youth: In today’s changing scenario internet has become a key factor used by young generations in their lives. Not only Social Networks, educational websites but online shopping portals have also become a tool for young students as a solution for all their intense and purpose. All the corporate and business houses have encountered this pattern and hence started using social media as a marketing tool to target this

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