Online Travel Booking

Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying. List advantages of operating online: Advantage How will you leverage the advantage? Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on. Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy. Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village.

Seeing what your competitors can do can educate about how to be more successful. Their practices will give you valuable insight into the market and how to come out on top against your competitors. Technology in todays world gives you the option to do business across the globe, internet shopping has a huge effect on companies , most businesses get a lot of purchases online, this is a big impact on business today. Companies have a wider target market and customer range. An example of competition is Apple and its many competitors.

These advances have not only increased employment but also created different industries as a result. This is one of the reasons that technology is so significant to economic growth. ICT have also inspired other establishment of a global market that didn’t exist before. Through the online marketplace citizens and businesses of all countries/world you can buy and sell goods to anyone in minutes; by doing so it increase the economy’s trade exchange. This digital global marketplace connects individuals in fulfilling their needs and also becoming part of the foreign exchange market; transferring money from one currency to another through online payment services.

Policy of Ad editorial changes. Many new competitors KEY STAKEHOLDERS AND PUBLICS Online marketing is one of the biggest industries in the world. Groupon and other competitors sell almost the same thing online; they have different types of stakeholders or publics. The stakeholders of Groupon will be identified. Enabling Stakeholders Groupon shareholders Board of directors elected officials investors Functional Stakeholders Employees Suppliers Customers Ad editorials Normative Stakeholders Competitors (e.g, Living Social & BuyWithMe).

This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods. Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri. This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun.

Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d). However, Amazon has advanced websites and high brand recognition that other competitors may not reach its level.

All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors. Since the time big data made way into the different sectors of economy, the need for analysis has risen. This gave birth to several analytics tools like Hadoop and SAS. Talking of Social media analysis, the use of Google analytics has risen tremendously in recent past. Experts are coming up more and more plans for increasing an organization’s conversion rates and big data is playing huge role in this process.

Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential. The most valuable reason for the popularity of online shopping among the people is its high convenience.

The Services are used by the people to get information, do online works, discussions, e-mailing, video chatting, voice calling, social activities, news channels, online booking and many other hundred and thousand terms that we use with the help of internet. In every country there are many companies that provide the services of net in different rates. There get benefits from full functions you need to have a laptop, mobile or PC. Advantages / Merits / Uses / Benefits of Internet 1. Online Shopping Now today’s the trend of online shopping is growing up very fast.

This growth is because of the increase in disposable income, rise in the middle-class section, and increase in the rate of Internet users. Ctrip is one of the leading online travel agency in China’s OTA market, while MakeMytrip and Cleartrip are the main online travel portals functioning in India. Online