What should we expect from Ramzy in the near future? We are planning to come up with our own clothing label developing our unique concepts. Also launching an international fashion magazine where all can get updated information about fashions around the world. What has been your greatest achievement in the fashion world? It’s having this business.
Moreover the strengths of the competitors would be known and accordingly the business policies would be developed. The table below shows the strengths and weaknesses of H&M, MANGO and M&S. Name of competitors Strengths Weaknesses H&M • Quality of fashion • Best price • Designing strategy • Market share • Healthy relations with designers (H&M Company, 2008) • High capital investments on machines • Policy of high inventory of products • Fashion trend changes so the inventory sometimes get wasted giving loss to the
By using information systems, costume companies carefully monitor consumers’ tastes and responses of products. Tokatli (2007) introduced the location choices of fast fashion industry by using Zara as the successful operating case. Instead of highly global sourcing, Zara chooses to localize its manufacturing near Europe, considering the relative low cost of labor and convenient of contribution. The enhanced design will add extra value to products and attract more thoughtful consumers. Although the extra design cost may lead to higher price, customers are willing to afford the “hot” design products that capture the latest consumer trends (Cachon and Swinney, 2011).
As suggested by Sproles and King (1973), contemporary research on fashion is focused on two key market segments ,the fashion innovators which are the consumers of the new style, fashion and trend, and the fashion opinion leaders or the communicators of fashion . The historical measurement of the fashion theory states that the innovators or the fashion opinion leaders form the main links to be able to obtain prime sales targets and to achieve high volume in the fashion market. King, came out with a “trickle down” theory, which suggested the role of fashion opinion leaders in the fashion industry and studied the fashion change agents and the fashion adoption process. Later Summers (1970), worked on the relationship between the roles of the fashion opinion leaders in the process of fashion adoption. Both the studies found out that both, the opinion leaders of fashion and the leaders of fashion play a vital role in the fashion adoption, and are the key market to attain high sales volume.
COUNCIL FOR INTERNATIONAL FASHION DESIGNERS (CIFD) AMBASSADOR PROPOSITION OUTLINE BACKGROUND The Council of International Fashion Designers (CIFD) is a trade association which offers selective membership to emerging and established fashion, jewelry, accessories and textile designers/brands, fashion retailers, international trade offices, empowerment foundations, fashion councils and related industry professionals. The CIFD The CIFD boast of a group of top experts in the world of fashion and business that have joined forces to ensure that emerging fashion designers have unique access, opportunity, and value for new business and access the United State markets in order to for the emerging designers to grow their business. This is done through the provision of information and resources on relevant, correct and current business practices for the American markets. A member of CIFD has limited access to timely industry updates, training, seminars, and strategy sessions among others. Additionally, members have access to the industry experts with their questions 24/7.
Next, it will outline a plan with two methods of providing feedback to employees. Finally, this paper will examine three key legal and ethical issues that could affect the performance management system. Job Description To facilitate the improvement of sales of our company’s clothing, shoes, handbags, linens, etc., HRM decided to advertise for additional retail sales associates. The
Before understanding Fashion Communication as a whole, it is very important to understand the connection between the concepts of fashion, culture and communication. Fashion blogger Mathide Jansson talks about it in detail on her blog on the website fashionmedium.blogspot.in. She also explains the theory given by the famous visualist Malcolm Barnard. Acording to Jansson it is important to understand that clothes and fashion are also the unconventional means of communication. One needs to understand the importance of the statement made by clothing and are the kinds of communication is involved.
This research emphasises that there is a complete process within the co-creation, namely, presentation, interpretation and reaction, this expresses that fashion enterprises release design collections and catwalks to show their design idea, receiving feedback from stakeholders and developing into their own understanding, reacting according to their own circumstances, while evolving and maintaining a unique positioning, and ultimately achieving their aims with brand identity. This opinion is clearly confirming about the efficacy of co-creation in enhancing brand development, at the same time, the author also underscores that the entrepreneurs and designers of fashion industry should be cautious about the feedback from stakeholders, the feedback that not in line with the brand development’s direction should be discarded, since it is of vital importance to maintain the strategic consistency of the
Moreover designers also make ideas and concepts as well as controlling the fashion world, yet fashion management is a specific bridge between society and designer’s collection. In other words, fashion management will specifically select what are the best for target market in looks and trends, mixing and matching colors, sizes and silhouettes as well as what price
Marketing Strategy or Marketing Mix: The 'marketing mix' is a foundation concept in marketing. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". It includes marketing tools known as promotion, place, price and product also known as 4P’s. Product: Dareen Lok is our product and it’s our service for the market. Acho Perfumery has launched a new product in the market.