It is cost-efficient by means of saving money, time, and effort to reach many audiences. It can also increase sales and profits since online advertisements attracts more customers. From one’s point of view, the author’s scholarly article is agreeable. In contemporary times, social media has become an essential resource for companies trying to market their product or service. With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing.
The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
The tourism industry is significantly affected by these changes. Since information and its distribution constitute the lifeblood of the tourism industry, the use and the dissemination of social media technologies have a noticeable effect on both the demand and the supply side of tourism products and services. Below are presented the most important social media applications, as well as their impact on the tourism industry. 2.2.1 RSS (Really Simple Syndication) RSS feeds, also known as “web feed” or “news feed” is a technology that allows people to subscribe to their favorite websites and then get information from these sites via an RSS reader. This subscription is dynamic, not periodic, with new information delivered to the subscriber every time there’s an update on the subscribed websites.
That the consumers are now content generator they share information and experiences with other consumers and have easy access to one another’s information. This is a value that can be useful for e-commerce adoption and social commerce intention. Because consumer social interactions produce online social support, e-commerce adoption is being promoted to establish trust and, consequently, users’ intention to buy. In fact, social factors facilitated through social media develop a supportive climate, which in turn attracts many more individuals to come online and take part in social
In our current hyper connected world, the increase in interactivity in the digital space has led to rise of social media. Social media is widely used by travelers for cultural tourism and travel products (Buhalis and Law 2008; Hennig-Thurau et al., 2010 as cited in Öz, 2015). Social media networking allows tourists
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
Online Service quality provides distinct satisfaction to customers. Positive online word of mouth from previous visitors can be an inspirational experience and has an impact on potential customers (Chen, et al.,2014) wishing to visit the same destination. Tourists’ satisfaction through the use of e-services bring about profits and market shares. It is important to measure and evaluate customer values accurately through the utilization of e-service quality. The studies of (Law, R., Qi, S., & Buhalis, D.2010; Zhang,L., 2015) revealed that both tourists and tourism organization harbor the same idea that the internet is a platform for buying and selling of tourism products that stimulates promotion to target audience.
It allows tourists to find the best package, easily book hotel/transport and offers many promotions. Its impact on Tourism Demand distributes and produces tourism package (Sigala). Tourism Supply: Since travelers can upload their vacation images online, sharing their experiences, It is use as a tool to attract more customers to agencies. Also the co-operation of organizations and brands has created a huge effect on Tourism. Tourists are allowed to book a group booking online, share the moments on internet and judge the trips.
In our current hyper connected world, the increase in interactivity in the digital space has led to the rise of social media. Social media is widely used by travelers for cultural tourism (Buhalis and Law 2008; Hennig-Thurau et al., 2010 as cited in Öz, 2015). Hence, social media networking allows tourists to acquire cultural travel information faster and more effortlessly. Furthermore, Öz (2015) has found that consumers heavily rely on social media to find out more about information relating to travel(95.2%). Katsoni (2014) also discovered that social media is a dominant channel of information during their trip planning phase.
The internet keeps on expanding its significance, including offerings of holiday bookings and planning. One can witness a continuous surge of online deals, also via travel applications of airlines and destinations. The rapid growth in the communication and information field has created a great change in international tourist patterns but it also is one of the most essential factors of electronic commerce and economic