Impact Of Social Media Marketing

1205 Words5 Pages
1. Introduction In the modern era, strategic marketing cannot afford to underestimate the need for the marketing and related activities. Therefore, these marketing professionals are always developing those marketing strategies that enable the companies to attain its objectives in effective and efficient manner. On the other hand, in the last few years, the marketing paradigm is shifted to another dimension that is emergence and integration of the social media marketing (SMM) in traditional marketing activities. The core reasons for emerging SMM is the rapid advancement and involvement of information technology in the lives of the people. People always remaining connected to their friends and associates over social media. Such frequent interaction…show more content…
Research Aim The research aim of this paper is "To explore the impact of Social Media Marketing (SMM) on the brand awareness and brand management in fashion industry in UK: The case of Zara and Marks and Spencer". The consumers are well aware of the brands Zara and Marks and Spencer in the UK and have brand loyalty as well. Moreover, these brands also interact their targeted customers through their social media pages and keep them attracted as well. 1.2. Research objectives: The research objectives of this research are: a. To explore the impact of social media marketing on brand awareness and brand management. b. To explore the use of social media marketing in case of fashion industry in the UK. c. To explore the different social media option utilized by selected brands and the benefits reaped in terms of brand management. d. To discuss the marketing strategy and impacts of the use of SMM in traditional marketing strategies. 1.3. Research questions The research questions of this research are: a. What is the main marketing strategy of Zara and M&S and how SMM is integrated into traditional marketing strategy? b. What is the impact of using SMM in terms of brand…show more content…
The people started social media to interact with their friends, family, and colleagues, but the marketing individuals started using it as the marketing tool and get better results in this regard. The uninterruptable and unbreakable communication between people is well used and exploited by the entrepreneurs. It also facilitates the customers as well. Another group of researchers found another relevant attribute of the friction free communication between the companies and customers that add better value to the SMM. The authors highlighted that not only the friction free communication but also added transparency with the communication brought high results to the marketing
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