Consumer Decision-Making And Marketing Strategies

The collaboration of marketing and social media made it easier for some marketers and buyers to be in one place without a need for physical presence. The virtual world has provided many options to make transactions faster and easier. This is also a place where consumers search for information, feedbacks and reviews regarding a product before they make purchases. If consumers don’t feel good about products purchased from sellers, they might return the item and never purchase anything from them again. Or worse, they might tell everyone how bad the product was. Consumers commonly feel this way, which is a problem for sellers.

It is vital to understand how consumers think, feel and act regarding social media, online advertising, and online shopping.

If consumers have some problems on products or services, they could reach the company via social media, which is an easy way to connect and contact with them. Companies are challenged by how they chose to react to comments or responses on social media. Their reactions and responses can build strong brand images and get more consumers to purchase products or services. When a consumer wants to make a decision on a product, every single detail could be an influence on their decision making.

Communication through social media has found the impact on consumer decision-making and marketing strategies. Jean Piaget’s consumer socialization theory predicts that communication among consumers affects their cognitive, affective, and behavioral attitudes.

For the purpose of this research, information processing theory regarding the consumer choice will denote how information is performed, evaluated, and post-evaluated during the course of the decision process. The framework is interpreted into six dominant components – processing capacity, motivation, attention and perceptual encoding, information acquisition and evaluation, decision processes, and effects of consumption and

And the nine hours does not include time spent using media at school or for their homework.

Reported that more than a quarter of those surveyed (28 percent) said sites such as YouTube, Facebook, and Twitter help them learn about new brands and products. Thirty percent said they used social media to eliminate brands from contention.

That the consumers are now content generator they share information and experiences with other consumers and have easy access to one another’s information. This is a value that can be useful for e-commerce adoption and social commerce intention. Because consumer social interactions produce online social support, e-commerce adoption is being promoted to establish trust and, consequently, users’ intention to buy. In fact, social factors facilitated through social media develop a supportive climate, which in turn attracts many more individuals to come online and take part in social interactions.

Eighty-one percent of shoppers conduct online research before they make a purchase. Sixty percent begin by using a search engine to find the products they want, and 61 percent will read product reviews before making any