These views can be translated to political participation that is heavily influenced by the activities that occur in social media. Verba, Scholzman, and Brady (as cited in Hooghe, 2014) defined political participation as an “activity that has the intent or effect of influencing government action – either directly by affecting the making or implementation of public policy or indirectly by influencing the selection of people who make those policies”. Since social media is now used to invite citizens to protests, mass mobilizations, and other similar activities, there is a clear relationship between social media and political
96). However, with the rise of social media platforms, the theory extended in a social media context, which talks about measuring the content of the medium, and how much social presence it exudes to the external public (Kaplan & Haenlein, 2010). Using Facebook for this study, applicable variables show the language variety in terms of actions made possible by the programmability of the platform which include sharing, liking, and adding emoticons as a way to communicate. Second, a range of communication cues are available such as providing links to different channels on the internet and setting up online polls. The concept of messages being personalized makes it possible for organizations to seek information about their publics through profiles which can help them know more about their audience and communicate with them by mentioning
Introduction Nowadays, social media act an important role in marketing, it allows people share informations and express ideas throughout the internet, it changes the way of communication between companies and consumers. Companies are focusing more on the social media marketing and concern about the interaction with the consumers. People are more likely to see the world through the social media, they spend more and more time interacting with social media and this phenomenal changes the consumer behaviour. Consumer’s purchasing decision is no longer only affected by the traditional advertising such as TV commercials or magazines, but the digital advertising - the social media. Consumers are more likely to be influenced by the social environment around them, be active on social platform and willing to trust the “word of mouth” among the social media.
Meanwhile, social media plays an essential role in acquiring travel information and sharing travel experiences. The convenient and interactive features of social media attract more and more users to use social network media to search and publish information. After several years of development, social network media has developed into an important force to guide public opinion. It has even become an important source for the traditional mainstream media to capture the spotlight information. Furthermore, In tourism, consumers’ behaviour has always been influenced by development of ICTs, but social media has completely changed how consumers design and consume travel related products (Buhalis & Law 2008).
These sites deliver different resources such as email and prompt messages in one place. Obtainability of these resources makes the communication easy and sooner. When we look at the social influence of social networking sites, we find that these platforms have both positive and negative effects. Because of this detail, it is essential to analyze both advantage and problems of social networking sites. Meanwhile the publication of the last CCPIO New Media Survey, courts have sustained to experiment with social media and other new media tools to attach with the public and achieve their obligation to be open, transparent, and understandable organizations.
This chapter presents the literature that enhanced and broadened the researchers’ perspective on how social media influencers were able to influence the voters to vote for Rodrigo Duterte. The review also furthered social media and its effects toward political participation; interplay of social media and politics and how it changed the political landscape, particularly the election campaign; the effects of celebrity endorsement and politics and how it changes the perspectives of voters; Rodrigo Duterte’s popularity and; news consumption. Social Media With the emergence of social media in today’s era, people tend to be more interactive and participative on the internet. Based on a current study, there are 2.7 billion people worldwide who use the internet. Whereas 1.4 billion people on Facebook and 22 % of this number are teenagers who log on to Facebook more than 10 times a day (Davenport, LaRose, and Straubhaar, 2016).
The rapidly increasing trend of using social media marketing in Pakistan is the main purpose of my study in which the study is emphasizing the different trends like advantageous campaigns, one-to-one marketing, relevant content offered by the social media etc. taken by the vast media to influence the brand loyalty of consumers. The aim of this study is to identify the effect of social media marketing on brand loyalty of the consumers, given that the concept is receiving increasing attention from marketing academia and practitioners 1.3) Problem statement: The problem of the study is to find out the effect of social media marketing on brand loyalty of the young consumers who have at least one account on any of the social media platform ( Facebook, Twitter, Daily motion, Youtube and OLX ) 1.4) Objectives: 1. To access the effect of social media brand communities on brand loyalty. 2.
Social media platforms, such as Twitter, Facebook, and Instagram, enable its users to engage in political discussions regarding current events, due to the decentralization of traditional media. The shift from traditional and unilateral media, as for instance television and broadcasting services to interactive and modern media, enables the recipients to participate in discussions. “The structural power [which was] traditionally held by the media to shape and disseminate news about the world and the limitations of the individual foreign correspondent as a conduit to global events have now met the radically disseminated world of digital media” (Owen 118). Further, „Neue Medien [wie die oben genannten] bieten attraktive und praktische Mittel,
Social Media is websites and applications that allow users to create and share content or to participate in social networking. There are many different social media platforms such as Facebook, Twitter, Snapchat, Tumblr, Instagram and Bing. The disruptive potential of social media in provoking participation and networking has been willingly exploited by marketers and politicians. The power of these digital networks can be used by individuals and groups for excellent causes, also to have a positive impact on the society. Social media platforms are beginning to be used by citizens for promoting social causes, creating community engagement to answer society’s needs.
The tourism industry is significantly affected by these changes. Since information and its distribution constitute the lifeblood of the tourism industry, the use and the dissemination of social media technologies have a noticeable effect on both the demand and the supply side of tourism products and services. Below are presented the most important social media applications, as well as their impact on the tourism industry. 2.2.1 RSS (Really Simple Syndication) RSS feeds, also known as “web feed” or “news feed” is a technology that allows people to subscribe to their favorite websites and then get information from these sites via an RSS reader. This subscription is dynamic, not periodic, with new information delivered to the subscriber every time there’s an update on the subscribed websites.