In recent years social media has become a platform for political debates, political activism and social movements. The adoption of Facebook has revolutionised the way people communicate about various issues affecting society. A preliminary literature review follows, relating to social media and how it has been used in a few significant events in the world. According Pillay and Maharaj (2010) social networking sites provide individuals and organisations with the ability to update profiles, post statuses, post pictures, upload videos, like or comment on posts and share interests, which is redefining the way people communicate. This form of communication is cheaper, quicker and more reliable.
Social media was developed to link people to the world and is an effortlessly convenient method for communication. Due to this, people are able to get in touch with just about anyone from all over the world and it no doubt has an incredible amount of influence on our lives. However, not all of it may be positive. Almost everyone is aware of how social media impacts us on a micro scale, but what about the influence it has on a macro level? Interestingly enough, it has taken a tremendous toll on politics.
Of all Instagram ads, 25% of them are single videos. Although the most common ads on Instagram are photo ads, video ads have now been gaining a lot of traction. Engagements With Posts – Whereas, an Instagram post allows a maximum of 30 hashtags, research suggests that 11 hashtags turn out to have the optimum results. Nevertheless, Instagram posts having at least a single hashtag generate 12.6% more engagements compared to those without. This gives rise to an estimated 70% of hashtags on Instagram speaking about brands.
Does the acquisition make strategic and financial sense? Provide a concise explanation in support of your assessment. (250 words max) Ans 2) Microsoft must have valued LinkedIn over $26 billion. This is more than 8 times the LinkedIn revenue of last 12 months ( $3.2 billion).The ratio is ~5 times Trailing twelve months for public companies on market places shows that price paid/valued by Microsoft is premium. However it is important to note that this is the best time for Microsoft to purchase LinkedIn (as the market cap is 60% of what it was compared to last year and it reached lowest in February 2016).There are half a billion users whose professional data and behavior is up for sale and Microsoft gets it in the right time.
Celebrities in Politics Celebrities undoubtably play a large role in American society. They are the faces of commercials, have large followings, and have become household names. Especially with the rise of social media such as Twitter, celebrities have become closer to the everyday person. Celebrities can tweet out their opinion on politics or show support for social movements, and have this be seen by millions of people in seconds. With the recent Colin Kaepernick controversy, more of the general public are starting to hound famous people with messages criticizing their participation in politics.
Structuralism in digital media and editorial cartoons in post-9/11 America There are over two billion social network users as of the year 2015 with a projected annual increase of around two hundred million (Statista). These social networks and in a wider scale, the digital media are one of the trademarks of the 21st century. It has led to the emergence of a digital media culture that reflects common place culture in different societies based on the structuralism theory. Digital media has also been utilized by groups and activists that carry different ideas and influence to promote their status and development. One example is the growing number of extremist organizations on digital media, following the U.S. war on terror, competing for hegemony
As Vivian Michaels states in her article, “A survey conducted by the Pew Center of Research showed that approximately 35% of people between 18 and 29 years used social media as their most reliable information source for the 2016 U.S. presidential election” (3). There is nothing wrong in using social media as your most reliable source of information, but you must be aware of all the misinformation and biased information supporters and influencers use to favored and manipulate the public opinion of their preferred candidate. The reason social media can influence a political opinion, or any other opinion of a certain topic is by cause of how easy it is to share and connect with people that have the same opinion as you; therefore, when the masses see how many “likes” or “shares” that opinion has, they will immediately believe that the opinion presented is the right
Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged. This virtual world has become a new kind of social communication, connecting people to variety of online communities has been growing during past two decades.
Facebook, Twitter, Instagram, Pinterest and Linked In are popular social networking sites. Society defined social networking heavily mobile and a web based technologies that individuals or groups can share, connect, discuss and communicate with each other. Facebook has 400 plus Million active users with this fact show the significant on social media especially toward companies to accomplish objective and goals. Movie stars, athletes, businesses, musicians and average folks use social media to gain relationship trust, reputation, recognition and etc. Social networks are like invention and they come with a lot of negatives effects but people are
Instagram is one of the biggest social media websites to ever be created. Instagram allows people to post photos or videos of themselves, their surrounds, or even events that are coming up in the future. People start to gain numerous followers, based off of what they post. Followers can favor the photo, comment, and can share the photos for even more people to observe. Vast amounts of people use Instagram for group events.
Social media has always been a beneficial tool for the society. It is an inexpensive wildly accessible electronic tool that enables anyone to share, exchange and collaborate on common grounds. This joint effort allows people to connect and resolve critical and important issues. Social media is the fastest and the easiest way for the community to get involved and contribute to some of the most important decisions. Social media also enhances on to the steps taken toward a meaningful change.