The management value in this business is that approaches for improve the SMEs business. There is a total quality management in this business is more important. The coffee business have to tackle the problem from the head on. The management value is the future cash flow of the SMEs coffee business. The management of this business is to considering the employee satisfaction and product innovation of the coffee
The performance measurement mechanisms will provide the different partners with common standards and definitions of measurement to ensure that they meet Starbucks performance levels in relation to activities that influence the brand image (Mahlendorf et al., 2012). Similarly, the agreements established between Starbucks and business partners should ensure that expatriates from Starbucks work in franchisees and joint
This paper engages in the presentation of a new viewpoint in relation to the corporate social responsibility and strategic management in an organization. The research question being posed is that on how to successfully integrate corporate social responsibility in an organization’s strategic management. The paper uses an exploratory case study on the Starbucks to further illustrate how the integration of in the strategic management impacts an organization since it is a well-known firm that has been using the CBR in its business undertakings and has attained a good reputation with regards to the social responsibility’s terms. Through the Starbuck’s case study, the paper highlights on the development and implementation plans of integrating the CBS in its strategic management. Starbuck is a coffee company founded in 1971 with its first store opened in the United States.
Ethical and environmental values are fully integrated in a business environment. Treating colleagues and clients as well as societies and environment in which we work with respect to long term perspective is necessary to the success and goodwill of some company. Their corporate value forms the foundation of their business. Ethical values are followed in providing transparent information to their customer and the general public and to their employees. In case of customers, they ensure that customers fully understand the terms of the contracts and engage in financial education in order to raise public awareness of the dangers of in transparent financial offers.
PIA is driven by the highest standards of corporate governance and social responsibility. As a public sector organization and a leading business representative, PIA believes in establishing strong relationships with customers, partners, employees and the communities in which it operates. PIA practices active corporate citizenship through social services, support for non-profit organizations, medical care for employees, promotion of sports and education initiatives. b. Starbucks has created his C.A.F.E. Practical guidelines designed to evaluate company sources of coffee sustainably and processed to ensure the economic, social and environmental aspects of coffee production.
This included simple things such as remembering customers ' name and knowing their drink or customize their drink just the way they like it. This helped Starbuck to build the customer loyalty based relationship. The third brand component was creating sense of community atmosphere. Starbucks stated that people came for the coffee but stayed for the atmosphere. Therefore it was important to provide a comfortable atmosphere that allowed a sense of community.
There is another coffee shop, the Indian Coffee House, which has been solely dependent on word-of-mouth advertising until now. It has been hugely successful because its patrons either blog about it and spread the word or suggest it to their friends. And the role of marketing communication in this case would be thus remind the consumer of the rich heritage of ICH by extending their word of mouth strategy through tools such as PR, social media and good will of the patrons. ICH marketing communication will worked for the overall goals of the business by developing strategic campaign and helping ICH to increase sales, retain existing customer with their quality service and help the brand gain credibility solely through word of mouth. Also ICH used public relation
6.4 Ethical Sourcing Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee. Ethical leadership includes efforts to encourage ethical behaviour as well as efforts to stop unethical practices. Ethical leaders seek to build mutual trust and respect among diverse followers and to find integrative solutions to conflicts among stakeholders with competing interests (Yuki, 2012).
In an interview with George Stroumboulopoulos (Nov 2013), Schultz speaks with conviction about the importance of human capital. This concept has clearly trickled down through the business and has contributed greatly to its success. As we look deeper into the make-up of Starbucks, taking from our own experience in addition to applying theory, we undoubtedly see that value shine through. The value is defined by the comfortable atmosphere, the lingo, even the music. What I find interesting is that the cultural presence spans across many generations.
The idea within a corporate social responsibility is that businesses have a number of responsibilities to maintain. The four main responsibilities are economic, legal, ethical, and Philanthropic Responsibilities which will be mentioned later. Profit is the main objective for a business. It helps in fulfilling different social goals and the business is expected to serve different sections of the society like the consumers and the labourers (Dinayak Shenoy, 2009). The main CSR actions include: Environmental sustainability, community involvement and ethical marketing, examples of each will be provided.