Such innovation can also be applied within other establishments in the hospitality industry in order to provide a unique market for the organization operating within the industry. The report presents analysis of the organization from the perspective of reviewing the innovations as well as making recommendations for future innovations. Despite the innovations present within the hotel future innovations must be considered in seeking to make the hotel endure the competition that exists within the industry and that could emanate from the aspect of copying the innovations by competitor
Companies in the hospitality company may offer the same training or even better. The dominance of Hilton Worldwide will also be affected if other smaller companies decide to merge to form a larger network of hotels. Other Running of a learning institution the forces that affect the competitive environment are the power of the supplier, the bargaining power of the buyers and the threat for new entrants, the threat of substitutes and the extend of competitive rivalry. Hilton Worldwide is faced with stiff competition. Therefore, there is need to need to position the company on a better place by offering the best training to its human resource.
This report is to reveal the reality of the guest experience in the hospitality industry. While trying to maintain a logical and acceptable customer experience environment, there are certain factors to consider. Subsequent related topics and sector perspective play a great role when talking about guest experience. The wealth of data will help businesses to plunge into the competitive set performance and sub-sector prior to offering intelligence and insight fixed from the functionality of the best of the best. It is often important for businesses to take note of ideas and techniques when planning on effective customer experience.
For example, customers when they book hotel stay they can be given the option of personalising their stay through various options like choice of welcome drink, temperature in the room and television facilities in the room. Once the customer has entered these data in the database of the hotel, hotels can create personalised experiences for the customers, making their stay memorable and unforgettable in the true sense. This is an important manner in which hotels can connect with their customers, because personalised experiences are something that helps companies to retain and expand their customer
There is a lot a hotel can do to mitigate the sense of isolation through its facilities and services to make guests feel warm and welcomed. Together with people’s willingness and desire to make friends and know more about other cultures, co-living has a high potential for development. Another emerging trend is the extensive use of technology. Technology is advancing at a fast pace and people have higher expectations to it. For example, hotel guests no longer see Wifi as a perk but as a must-have.
(1985; 1988). It consists of five service quality factors; tangibles (physical facilities, equipment, and appearance of employees), reliability (ability to perform the promised service quality and accurately), responsiveness (willingness to help customers and provide prompt service), assurance (knowledge and courtesy of employees, ability to inspire confidence), and empathy (caring and attention that the firm employees provide to customers). Customer satisfaction is the outcome felt by customers that have experienced a company’s service that had fulfilled their expectations. According to Hansemark and Albinson (2004) “satisfaction is an overall customer attitude towards a service provider, or an emotional reaction to the difference between what customers expect and what they receive, regarding the
Nowadays, the growing communication, diversity has formed misconception in people, especially how best to use and experience this new phenomenon. In addition, excessive competition within the hospitality industry has enforced the need for hotels to concentrate on marketing strategies, particularly on communication one. Marketing communication is also known as the promotion mix, communication mix, promotion or sometimes it is abbreviated to Marcom. Communication has a very important role in breaking the obstacle of noise to get the target market. The innovations in the communication of a luxury hotel, such as the Four Seasons Hotel, make the offer more appealing to the guests.
Introduction The hotel industry is a field within a service industry which includes not only event planning, cruise line, theme line, transportation and lodging but also additional services within industry of tourism. It is a multi-billion dollar industry which depends on availability of disposable industry and leisure time. Hospitality units like hotels, amusement parks, or restaurants have many groups like direct operations such as bar tenders, kitchen workers, housekeepers, servers, human resources, and marketing and facility maintenance. Efficient operations and impeccable customer care service gives hospitality which is a decided advantage when it comes to competition and also improving technology in the hotel industry allows businesses
In one of the articles, “many hotels, especially those run by chains, have moved beyond the traditional focus on management and operational levels and are currently developing a strategic management and analytical system where profitability is the target” (Talon and Gonzales, 2013). Revenue management changing and evolving to the market shows that it is still current and also a very important topic to study. It can also be proved by the following “Revenue managers now have access to large volumes of internal and external data to inform their decision making. These new data sources, such as customer reviews, competitor prices, and benchmarking figures, enables hotels to make more accurate estimations on price elasticity” (Josephi, 2016). This is a supporting evidence that revenue management needs attention for study.
The challenges include as technological, economic and so on. It will be one of the factors that give the weakness to this sector to growing and develop. But, these challenges also will be one of opportunity that helps to produce better quality on this industry. This is because the competitor will be competing with others through offering better service. Most of hospitality service industry will always improve performance to overcome the challenges.