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7 Ps Of Technology's Impact On Service Marketing

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Impact of Technology on Service Marketing
The 7-Ps of Service Marketing

In other to present a clear view of how technology has impacted service marketing and other marketing strategies globaly, we will look into the 7-Ps of Servce Marketing. The traditional marketing mix originated from the idea that goods are developed for consumer markets and consists of the 4Ps - Price, Promortion, Place and Product. The People element was added to the 4Ps by Judd in 1997, and Booms and Bitner completed the 7Ps by inclduing Participants, Physical evidence and Process to the allready existing elements.

The product element deals with the goods or services being offered, the prices is the value of the goods on offer, the place is where the goods or servce …show more content…

This e-products allows us to keep in touch with friend, go for shoping, make only purchases as well as banking and promote our services withou having to handle the conventional bustles normaly associated with such products and …show more content…

This is becuase, customer can compare prices of the products of services they want to buy by just a click of da button from websites that offer price comparison services. E.g,

Promotion
Another impact Technology has had on Service marketing is the way it has changed the promotion strategies from news paper adverts into satelite Tv and Cable adverts, pop-in and pop-out, drope down menu banner adds, search engine optimization and other forms of online advertisiments.

Place
Location of goods and services is one of the most influenced elements of service marketing. Technology has change the way market systems are operated by placing online marketing which offers more reliability and convenience to customer. Individuals from around the world can order any product or service of their choice by just clicking da button and have their order delivered to their door steps..

Besides the poristive impacts of technology on services marketing, they have also been some negative impacts which includes online frauds, fake websites offering fake or immitational products, increase in illegal trading, virus atack on cmputers, loss of information, piracy and other forms of online

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