Impact On Online Shopping

704 Words3 Pages
Imagine your last online shopping experience. You saw an advertisement about the double 12 shopping festival. Then you click the website, you saw millions of products and attractive discount. Then you find something you want to buy. After checking others’ feedback, it seemed to be quite good . finally you decided to buy it. And maybe you will go back to the shopping website to score the product after buying it. Choosing , analysis,feedback are the main parts of an online shopping experience. Shopping on the Internet changed consumers ‘ behavior in all these fields. Influence on online consumers’ purchasing willingness As Internet is more and more convenient today, countless products are advertised through Web. However ,as the producers choose Web to be a shopping channel , consumers are not that accepted. According to a survey by U.S. Department of Commerce, more than 67% of the Internet users would search for information about the products through Web, but only 39% of them will finally purchase online(2002). Internet conveyed countless information. But companies actually don’t exactly know consumers’ online shopping activities, which makes their online selling system seem to have little impact on consumers. According to Hyeun-Suk Rhee , Frederick J. Riggins & Cheongtag Kim’s online research(2009), the reason for Internet users’ low willingness on buying online is the riskiness of the online shopping method. Online users’ concerns about privacy and security associated
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