There is a questionnaire. A random sample of 100 consumer participants answers it . After analyzing the result, the finding shows that the use of technology helps people try online shopping and know its benefits. Also,consumers online shopping have many characteristics such as (age,education,gender,and experience). The finding also proved other factors effecting on-line shopping as saving time, price, security and delivery services.
Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
Financial risk and delivery risk have no significant influence on consumers ' attitudes towards online shopping. Introduction The invention of the Internet has changed the way companies develop around the world (Adnan, 2014). The use of the Internet and e-commerce has been growing rapidly since the last decade (Yörük et al., 2011). Through the internet with a few mouse clicks, people can connect with friends and family from a distance (Khalil, 2014). People use the Internet for many reasons, such as looking for product information, pricing and quality, choosing services and transferring payments (Moshref et al., 2012).
This is the reason behind that most of the consumer’s still refuse do online shopping. If the online shopping website can maintain the privacy of the online shoppers then it will have adverse effect in purchasing intention of online shoppers. 2.5.7 Time Saving: The high speed internet
Thus, the easy accessibility of Internet usage has lead the consumers to shop online. A 2001 research by University of California, Los Angeles (UCLA) communication policy stated that “online shopping is third most popular activity on the internet after email
This is in accordance with the work of Childers et al. (2001) which argued that online retailers which are able to provide online shopping sites which are clear and understandable, with less mental effort requirement, and allow consumers to shop the way they want results in ease of use perceptions in consumer minds with favorable attitudinal attachment to online retailers which are able to do
Majority of respondents shop online but still the respondents think the reason of not shopping online is due to inability to touch and see the product physically while shopping It has been found that internet literacy has significant relationship on online purchase, thus proper care should be taken to promote internet literacy so as to promote online shopping. From the study, it was found that online product price listing has significant impact on online purchase. Thus, if online shopping is to be promoted then online price listing should be less compared to traditional market price listing. The online retailers need to provide more competitive price and variety of product to attract customers and encourage them to make purchase decision. It has also been found that website usability has no significant impact on online shopping, which means that ease of use of website has no impact on whosoever is internet literate and who shop online.
The overall results prove that the respondents have perceived online shopping in a positive manner. This clearly justifies the project growth of online shopping . The frequency of online shopping is relatively less in the country. Online shopping organizations can apply the relevant variables and factors, identified from the research , to create their strategies and tactics. The organizations can prioritize the consumer inherent and unequivocal requirements in online shopping environment.
Trust was often cited as main reason why many customers are still sceptical about some online vendors H Pouteri(2012). Naturally, it is not easy to gain people’s trust as this particular trust is not an object that can be created and controlled easily. The future of e-commerce is, at best tenues without general climate of online trust. M Salehan, SM Mousaviah (2013), argues that the lack of trust among internet users is the most significant long-term barrier for e-commerce. Understanding the nature of trust is a major issue for both internet researchers and practitioners as internet shopping is a relatively new phenomenon with enormous potential Js