Implications Of Beauty And Culture

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Cross-cultural research suggests that what is considered “beautiful” is similar across different cultures. Describe the evidence and discuss the implications of this. The maxim Beauty is in the eye of the beholder asserts that each person has or may have their own standards of beauty and that therefore people shouldn 't agree on what is beautiful or attractive. As different cultures presumably have different beauty ideals, it follows that this claim should be valid all the more across cultures (Langlois, Kalakanis, Rubenstein, Larson Hallam & Smoot, 2000). However, numerous studies indicate high agreement among raters form distinct cultures upon the attractiveness of female faces. The findings of such studies will be presented and discussed, as well as their implications. In doing so, a broader understanding of the concept of beauty and culture is necessary, which leads to the fields of evolutionary psychology, cultural psychology or neuroaesthetics. Culture has been defined in many ways throughout history. According to Kashima and Gelfand (2011), culture is set of meanings or information that is non-genetically transmitted from one individual to another, which is shared(to some extent) within a population or group and endures for some generations. Culture is socially transmitted, whereas genetic information is genetically transmitted ( Kashima & Gelfand, 2011). It is a popular view that people 's sense of beauty is an arbitrary social convention - even Darwin favored this

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