Social media has been a part of people’s lives for several years. It has made communication easier and convenient for society today. The number of people who use social media continue to increase, and they have become more dependent on it. Using social media to market a business has become essential to the success of brands, products, and companies. Ciprian Pavel’s scholarly article, “The Growing Importance of Social Media in Business Marketing”, is about the beneficial purposes of social media when it comes to business marketing.
Contemporary social media has become the foundational means of global communication. As social media has thrived through time, it has condensed the world into a smaller more universal market. Social media has also become a substantial factor of globalization, as it has made it facile for companies and firms to get through to the public and its market. Communication has also amended since social media evolved. It has made it easier for companies to target a diverse market, as social media is directed to the general public.
More and more corporations are taking advantage of the many social media outlets available. however, not all companies have adapted to the mechanisms of social media, with some companies fearful of what their audience might perceive of them, while others still want to control the narrative of their brand. This article will critically examine the role of social media, how companies have incorporated social media into it's marketing strategy and the positive and negative outcomes the companies have dealt with.
According to Evans (2008): "When the Internet really started to take off, consumers started to tune out those carefully crafted messages and take more control over how they voiced their experiences with products and services. From websites to blogs, to forums and message boards, conversations started to spring up around products, brands, and companies. These conversations have had more influence on what others buy, subscribe to, and believe is valuable than any marketing message." In recent years, Social Media Marketing has become very important in the purchasing decisions of customers because they emphasize word-of-mouth and just by searching the internet; Product reviews, feedbacks and recommendations can be seen. Therefore, Internet usage is becoming more important as a trusted source of information than advertising.
There are numerous new kinds of online networking that have picked up recently: sites, wikis, media-sharing locales, informal organization destinations, social bookmarking, virtual universes, small scale blogging locales, and so on. Social media affects our lives positively because it makes the world seem smaller, plays an important role in advertising and also contributes to information sharing. In the past, people cannot communicate with each other, if they are in different places and they hardly know about other cultures. It wasn 't until networking and social media took place, for example, Facebook, Twitter, Instagram, Snapchat and others, along with the utilization of smart phones, that we are consistently associated with everybody and depending on. Nowadays, Smart phones that are connected to the Internet all the time are one of the most popularly and amazing inventions in the world.
Social media has massively changed the way people interact and carry on with their everyday lives with internet turning into a need in every home or office, majority of people who are online spend most of their time on social media sites. Imagine the global conversation that has created in the course over the past few years because of tools like Facebook, Line, Youtube, Instagram, Twitter, Linkedin might have been unimaginable for many people toward the start of this decade but social media communication tools have significantly changed our lives and how we communicate with each other and the world around us to connect with people remotely at their convenience. Nowaday, social media have become a key part of our culture. Social media or smartphone devices is like extensions of our bodies, the 33 parts of the body. The picture below shows that how
Abstract Social media monitoring the public views can be understood by the theories of people’s opinion. Online reviews became increasingly popular in a broad way for people to share their views and sentiment with other users towards any product. These online reviews provide a healthy information about any product which is newly launched in the market. This could be very useful for the business people to improve their product’s quality and productivity. to make reviews in their own field.
• 24/7 Shopping: Customers can buy products online whenever they like to do so as the internet is available all day long. • It is more affordable to deploy than traditional marketing and advertising. • Digital marketing goes from planning to execution quickly. • It gives the brand more time and space to tell its story. • Digital marketing facilitates the customers to purchase the products or services
We are living in an era where access to information has become even more innovative. There was a time when people used to sit in front of TV and watch news and other current affairs’ programs. But now, things have changed a lot as people are getting news through social media, mostly from Facebook and Twitter. Currently we have quick access to breaking news than ever before, as we can get it through Social Media immediately as it occurs, sometimes even before the reporting of News Agencies or Channels, a reason why more people are getting inclined towards social media for information and news. Apart from that, smartphones have played a major role in reducing the gap and have made access to information easier and made it a tap or sound beep of notification away to know about any latest happening.
Chapter 1 THE PROBLEM AND ITS SETTING Background of the study The online world has become a new kind of social communication. It connects people to different online communities. This practice has already been accelerating during the past decade (Heinonen, 2011). The author believed that these changes in media consumption and online collaboration have boosted the interest of businesses and consumers in employing the social media sphere for their marketing and communication efforts. Kozinets (1999) argued that the influence of information by society greatly affects consumers buying decision processes and product evaluations.