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Import Apparel Essay

2673 Words11 Pages

UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL
CHAPTER 1 : INTRODUCTION
1.1 INTRODUCTION

For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted.

In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported. Lifestyle of university …show more content…

Imported apparel should look good, feel good, and last for years because imported apparel are really high quality and the manufacture making the imported apparel are really carefully. High quality of imported apparel not relies on price. Prices are rarely based on the quality of the materials or the craftsmanship, particularly if the clothes are made overseas. Mostly university student’s preference for higher quality and their willingness to pay for imported apparel encourage the nation 's domestic producers to focus on those types of products. Irene Kamenidou (2007) believe quality of the imported apparel play the most significant roles in customers conscience. Imported apparel could base their quality and marketing plans, in order to make favorable in the customers mind, the image of their products, gain a larger market share and simultaneously develop loyalty.

According to Guoxin Li, Guofeng Li and Zephaniah Kambele(2011) customers will pay the imported apparel even the price are higher than local apparel because indicators of quality the imported apparel. Bopeng Zhang and Jung-Hwan Kim said (2012) However, imported apparel is far more than the material and its attributes the highest level of prestige goods, possesses both conspicuous value and social

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