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Thien Thanh Doing International Business

791 Words4 Pages

Because Thanh Thien knows that international trade will be more risky and costly than doing business at home, so we consider the cost and profit as doing international business. As the beginning step, our company choose Exporting as an entry strategy, including: direct export and inderect export. Because exporting will be proper way for us to enter new market, have better profit and reach customer quicker. After looking for market information as well as customers' tastes and reactions to our products. Then we can change or adjust our flavor of tea to match customers' tastes and ulitilize proper management in different culture country. Howver, there are some advantages and disadvantages of exporting.
+ Direct export: that our company will sell …show more content…

These intermediaries can be, for example an export management company (EMC) who will be on behaft of Thien Thanh comany and EMC generally make profit by enhancing prices. Or Export trading company (ETC), etc. Through these company, Thien Thanh will not have to collect payment form customers or be worried about coordinating with logistic company. This way will be cheaper and straighforward to enter the U.S market, Thien Thanh will try to find a good intermediary who have market experience and reputation. According to Laurel Delaney, in order to enhance customers' awareness about our products, requiring marketing support in the U.S market. However, the disadvantages of using intermediary are: no direct contract between our company and the end-customers or we can lose control over selling our products and final tracsations; and we have fewer opportunities to learn about …show more content…

Also it arranges how roles, responsibilites are assigined between different level of management. Thien Thanh decided Decentralization as an organizational structure. This is a good choice for a growing company like us because becoming globalization is a big challenge. Our company have 3 factories with more than 200 employess so Centralization will be a disadvantage because it will be waise of time and it will not support quickly responsitiveness to any

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