Corporate branding is viewed as the conscious decision by senior management to educate its employees on the attributes of the organization’s identity. Discusses and evaluates the normative and social approaches to corporate branding. O'Donovan, G. (2007). The corporate culture handbook: How to plan, implement and measure a successful culture change programme. Development and Learning in Organizations: An International Journal, 22(1) doi:10.1108/dlo.2008.08122aae.001 Highlight how to organize change from the conception of the vision through the implementation of the process and measurement of success.
The term ‘Governance’ is obtained from the word ‘Gubernate’ which means to direct or to steer. Therefore, term Corporate Governance would along these lines mean guiding of an association in smooth and fitting way and which is fundamentally done by the top managerial staff and by the administering body. Subsequently, the obligation to guide essentially lies with the directors. Corporate governance has accomplished importance in the late years everywhere throughout the world. The two essential variables that have lead to fast improvements in the fields are specifically, the globalization of financial markets and event of different corporate outrages like Enron Scandal, World Com and Satyam, which have made good Corporate governance a trendy
According to Balmer (2006) corporate marketing mix consists of following six elements (6 C’s) as cited bellow- Figure 2.1: Corporate marketing mix • Character These are those factors that, in their totality, make one entity distinct from another. These includes the key tangible and intangible assets of the organization as well as organizational activities, markets served, corporate ownership and structure, organizational type, corporate philosophy and corporate history. • Culture This refers to the collective feeling of employees as to what they feel they are in the setting of the entity. These beliefs are derived from the values, beliefs and assumptions about the organization and its historical roots and heritage. Culture
Corporate need to engage with the stakeholders to develop a valuable Corporate Social Responsibility related actions. Stakeholders that are facing challenges and threats which are more likely with corporations on Corporate Social Responsibility related issues and corporations and stakeholders are most likely to succeed when a long term planning is embraced. Research has proved leadership’s main role in initiating and preparing Corporate Social Responsibility programs and initiatives within and across corporate. Leaders in global business are the first true responsible citizens, who have worldwide experience, capability and responsibility and hence their decisions affect economy and society. The main role of the leader in devolving corporation to sustainable social responsibility is complex, and it requires a different ways of leadership skills and competencies.
CORPORATE GOVERNANCE Corporate Governance is referred as the process through which power of a corporation is exercised to manage the corporation’s total portfolio of assets and resources for maintaining and increasing shareholder value and satisfy stakeholders of the company. Corporate governance expresses the relationship, structure of rules, and process by which authority controls inner corporations. It encloses the mechanism, in which companies and the people be held to account. The good corporate governance enhances the shareholder morale which is very crucial. It gives the guidelines of how to control the business so that it can achieve its goals as well as also profitable to its shareholder for a long time.
• Better utilisation of the talent pool. • Enhancement of corporate reputation and investor relations by establishing the company as a responsible corporate citizen Op. cit 2015 further states that Board diversity can be promoted by a number of methods. Measures currently adopted by different regulatory bodies are generally classified into the following approaches: (i) through imposing quotas on the board; and (ii) enhancing disclosures using the 'comply or explain' approach. Imposing quotas refers to mandatory requirement in appointing a minimum number of directors with different attributes on the board.
What is Corporate Governance? Corporate Governance refers to the way an establishment or an entity or (any business body-to be more specific) is administered. It is the practice by which companies are engaged and managed. It means carrying the business as per the stakeholders’ longings. It is actually conducted by the board of Directors and the concerned committees for the company’s sponsor’s benefit.
Millstein Report to OECD (2000) further noted that the governance structure specifies the distribution of rights and responsibilities among different participants in the cooperation and specifies the rules and procedures for making decisions in corporate affairs. The participants in the corporation include stakeholders such as the board of directors, managers, shareholders, creditors and regulatory bodies among others. Still on the definition on corporate governance, Selvaggi (2008) defined corporate governance as a system of law and sound approaches by which corporations are directed and controlled focusing on the internal and external corporate structures with the intention of monitoring the actions of managers and the directors and thereby mitigating the agency risk which may stem from the misdeeds of corporate
DEFINITIONS OF CORPORATE SOCIAL RESPONSIBILITY: The world Business Council for Sustainable Development (WBCSD) defined Corporate Social Responsibility as “the continuing commitment of business to behave ethically for the well-being of society by contributing towards economic development while improving the quality of life of their workforce and their families as well as of the local community, and society at large” Corporate social Responsibility can also be defined as “bringing corporate behavior up to a level where it is congruent with the prevailing social norms, values, and expectations of performance” (Sethi 1975). Carroll (1979) proposed a popular definition of Corporate Social Responsibility consists of four-part, and he suggested
Definition of Corporate Governance The corporate governance is the set of rules, principles and procedures governing the structure and functioning of the governing bodies of a company. In particular, establishes the relationships between the board , the board of directors , shareholders and other stakeholders, and stipulates the rules by which the decision - making process on the company for value creation is governed. In recent years, specifically following the onset of the financial crisis, the international community has understood the importance of the listed companies are managed properly and transparently. The good corporate governance is the basis for the functioning of markets, as it increases credibility, stability and helps to boost