Importance And Importance Of Digital Marketing

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Digital marketing can be defined as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long,…show more content…
Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, we need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale,…show more content…
An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach a wider audience in any part of the world.  Easier to track results. With a wide range of analytics and data we are able to analyse our own marketing campaigns and find out how the campaign performed and how it can be improved. Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly.  The number of consumers. Traditional marketing has lost a huge amount of consumers. Most people read their newspapers on their iPad or some type of tablet. You need to develop your marketing and embrace the digital age. Advantages & Disadvantages of Digital Marketing Advantages:  Advertisement on the internet is cheaper than (Low cost) the print advertisement. It is a two way communication between sales person and the potential customer which takes people to the company website. It has a much wider reach.  It helps in spreading the business worldwide, with no geographical barriers, making it accessible from one country to another via Internet.  It is a 24X7 (365 days) open store where people are welcome to shop anytime from
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