Digital marketing is the term used to describe the way in which businesses, corporations and companies make use of technology in order to reach their specific target markets. They do this in order to draw attention to their brand or product and lead consumers into buying the product or service being promoted. We did not always have technology at our finger tips to make life so much easier, and by businesses using technology to their advantage in marketing their brand name and image – they have made their business much easier to reach and access for customers when they wish to do so. Context of study: Digital marketing specifically with in Mr. Price apparel, has influenced their success as a business over all. Mr. Price apparel has a very
People tend to use the latest and convenient technologies i.e., a Digital Marketplace instead of traditional techniques where you have to go to a shop all by yourself, search for the products you need, stand in the long billing queue and get what you want. Digital Marketing uses techniques like (SEO) Search Engine Optimization, (SEM) Search Engine Marketing), content automation-commerce marketing, etc., to make things easier for the customers and let them get what they wish for. Digital Marketplace is now extending their services using SMS, MMS, and callback and on hold mobile ringtones. Therefore it is very easier for the customers to find their product of choice which proves beneficial to the sellers as well as their products are being advertised and getting sold like hot cakes. This is where digital marketplaces proves itself efficient.
Also large number of people can reach by digital advertisements because individuals have access to internet any time they want to. It also allows business to save money since digital marketing campaigns don’t need a large amount of investment. Through the digital marketing, it allows you to send bulk emails or text messages containing your advertisement and notifications for your customers immediately. Still, you need to apply effective marketing technique in order for this to be successful but it enables you to save a lot of time and effort. With digital marketing, you can encourage your existing, potential clients and followers to take action like visiting your website, read and review your products and services and get an instant feedback which is viewed to your market.
An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
7.0 Role of technology in direct marketing Analyze the use of digital technology and database applications as direct marketing tools in terms of their implications for marketing mix strategies. Products: Changing Internet Products and Services In business services, companies enable companies to develop new 'packaged' products by providing integrated or related services like internet financial and real estate brokerage services. Using estranets means that a particular customer can be given access to the company's internal system, which increases the value and serves the customer. Price: It makes it easy for Internet customers to get lots of information. On one hand, the effect is that price comparison is very easy to make price competition even
The businesses can promote their products and services with the aid of several social media which are cost efficient and will reach customers quicker than other mode of promotions. With social medias, the customers can access to information instantly. Also, social media brings more reliability in the customer – business
With Digital Marketing, you can bring immediate value to the customer and for the company. What 's more exciting than that? It is clear that the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so that it may be fair to say that any business that does not adapt to the new era of marketing and communication is in danger of losing. There are many advantages of digital marketing below are some of advantages Reduce costs Your company can develop its marketing strategy online cheaply and can potentially replace expensive advertising channels such as Yellow Pages, TV, radio and magazine. Simple to
Ideally, you should focus on doing things that really matter to your customers and on helping them with their real problems. You have to go deeper and be more creative in identifying what level of engagement and what sort of relationships you want to build. Deciding which marketing channels to use There are so many online and offline marketing platforms today, but that doesn’t mean you have to utilize all of them. Your team has to do the research and create a plan based on the gathered data. Some information you have to collect includes which platforms are most commonly used by your client base, the most effective tools to communicate with your target market, and their location and purchasing habits.
With the range of new technologies becoming available all the time, this scope can only grow. Interactivity Whereas traditional marketing is largely about getting a brand's message out there, e-Marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and
According to wikipedia - ‘Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium’ It has become essential for a modern day marketer to understand the nitty gritties of digital marketing which should become a vital component for the marketing strategy of any successful company. It’s not a math equation, financial analysis or economics –