Marketing is a business with the specific product or service in terms of the customer’s needs and their satisfaction. In order to extend the cognitive of the product in consumers’ mind, brand name and logo both are the main elements of a product and enterprise identity as they play a significant role in the communication between the product and consumer; however, name and logo are the first impression given by the product to consumers’ mind, therefore is one of the main reason why they both are a main component of a product. The article of rebranding mergers has stated how attitudes influence consumers’ choices, and this report aims to point out few interest and considerable topics, which basic about the influence of consumers’ buying attitude
Both design and product have to carry the same level of quality and values. It is quite common that when the company says it is doing rebranding, what they actually are doing is creating a new fresh design not the brand. Markets are crowded with different kinds of visual elements and advertisements. The key for successful visual part of branding is consequence would wise from companies’ perspective to use logotypes and symbols in their communications with customers, partners and society. It has to be iconic, and include symbols of field, particular customer service and behavior complex.
Porter’s value chain is a good tool for company to understand their business and determines costs and affects profits. It is a flexible model that all businesses must undertake in some form. • Disadvantages: Porter’s value chain is a relative professional analysis model, people who are not experts in its use might not benefit from this tool. 4. Conclusion Like ZARA posted on their official website, they believe that the customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.
How to Choose a Perfect Logo Designing a logo is an integral part of your business identity and how it is viewed and remembered by the people. If you get it right it will be the way people will recognize your company and be the reason why the company will stand out from the competition. It is an image that will be displayed wherever you are doing business such as your business cards, websites and even vehicles should the company have them. The first step is to do know the emotions and message the logo should arouse and consider some factors which are listed below. Decide on the Type of Logo There are three types of logos which are typographic, illustrative and abstract and sometimes two types are combined such as the Adidas logo which is both typographic and and abstract.
ANALYSIS ON MARKETING STRATEGIES OF RED BULL – Success story NOKIA – Failure story Submitted by: Jijan Varghese Skariah D14008 Introduction Marketing strategy simply refers to the generic path to be followed in order to achieve a specific business objective. A well structured and developed strategy simplifies the everyday marketing job for any business making the implementation of different initiatives straight forward. Marketing strategy helps a company to identify the tools it can effectively use to gain advantage over its competitor and increase the market share. Marketing strategy therefore essentially translates the company’s vision, mission and objectives into Marketing initiatives. It looks into all areas of a company’s selling activities and assists each one to support the next, ensuring that all departments are well aware of what each one is doing.
The sector we have chosen is trading and services sector, it is also known as tertiary industry. We start our graphic design business by providing intangible products and services right to the clients, which are designing company logo, making business cards and other related graphic design activities. PEST Analysis Social trend shows that pictures and graphic can leave strong impression on people. Hence, a logo is important to a company so that the customer will be able to recognize the company by just seeing the logo. For example, Genting logo is world-recognized (Appendix 1.0).
Marketing is a very important tool that enables a product to be marketable. Individuals and groups acquire what they want and need in a social and managerial process through designing and interchanging products and value to others is called marketing (Kotler et al, 1999). Companies create customer attention in their products and services through the process of marketing. Thus, it brings into existence of plans that form the foundation of sales techniques, business development and business communication. This process is combination process where companies can establish strong customer relationships and bring value for their customers and for themselves.
Integrated Marketing Communication Currently in a highly competitive and fragmented market, where information technology and electronic commerce are in continuous development, a business cannot fail to have good strategies Integrated Marketing Communication. It is one of the keys to success of a company, whether multinational or SMEs. Everything Communicates We know that everything communicates, but you should know the proper way to communicate with internal (employees) and external users (customers outside the company), which is in constant change. As a result any company wishing to achieve success, that the market perceives and marketing closer to the reality of the image you wish to achieve company or product must stay ahead. The market
In today’s time, society has given its attention and trust to the media. Whether social media, television broadcast, radio broadcast or news outlets, media has become the ideal hub for information and news. Therefore, businesses have extended their marketing strategies to fit the consumer needs by promoting all their services, products, advertising etc. via the media. Public relations is a profession which aids businesses to market their public image in the most appealing and positive way.
Of course the impact depends on the goals, but most of the companies want events to be more than just an advertisement for their brand. If done well, events have the power for creating a powerful and lasting impression of all that the company can deliver. By allowing the people to get experience and interact with the company, product or service while participating in an event, you will be connected to potential buyers. “Not all events are equally created. Companies must consider live events as an extension of the brand and marketing the content to build events that really engage.