Importance And Purpose Of Intertextuality

II. Importance and Purpose of Intertextuality Intertexts are employed to attain some definite goals by the texts writers. According to these goals, the text writer subjects the intertextual references to some changes. In this vein, Morgan [14] confirms that Kristeva’s most essential contribution to the notion of intertextuality lies in “... the idea that an intertextual citation is never innocent or direct, but always transformed, distorted, displaced, condensed, or edited in some way in order to suit the speaking subject 's value system”. Morgan [14] sees that Intertextuality is meant to be a source of having a unique effect on the text receiver such as ambiguity, humour, nonsense, obscurity, etc.
Employment of Intertextuality shows to what extent an author is influenced by his culture and vice versa. When one produces a work of art, s/he is inevitably influenced by everything that s/he has seen or read up to that point. In the same way, authors of different cultural backgrounds and in different historical periods can influence each other. Intertextuality illustrates how a specific cultural, religious, political, or moral ideology can be formulated and articulated in different ways through different cultural practices. Literary writers have always been inspired by religious texts, attributing an extra value to their works. In this vein, Neubert and Shreve confirm that Intertextuality “may be the most important aspect of textuality for the translator” [15].
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