Strategic Planning And Strategic Management Case Study
L Ntentesa Student Number: 43675034 Subject: MNG3701 Strategic Planning Assignment Number: 629489 20 February 2015
Table of Contents
Strategic Planning and Strategic Management 3
The importance, benefits and risks of having a strategy
Gaining and sustaining a competitive advantage
Bibliography 10
FORMULATING A STRATEGY ADVANTAGE THAT IS BOTH COMPETITIVE AND SUSTAINABLE
Organisations of today work in a globalised macro environment, whereby competitors are not just in your back yard (your country), but they are also global players in markets around the world. A question arises as to, how can an organisation ensure that it has an edge over their
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Top management do the following five strategic management process, they set the goals the organisation needs to achieve giving direction, they analysis internal and external environments, strategy formulation, strategy implementation and strategy review and control or monitoring. Although gaining market share has not been part of Apple Inc. they have been careful not to deviate from their core strategy, which is producing profitable, high quality, innovative and advanced products. Part of Apple’s strategic management has been to ensure that hen they release a new device example, a new iPhone or iPad, it is best product in the world in that product segment. This has helped Apple to continue charging a high premium on their products, thus becoming profitable and maintaining a competitive and innovative advantage over their …show more content…
To achieve this, an organisation either produces premium products superior in quality compared to their competitor, thus able to charge premium prices, have a long-term strategy to retain customers for longer or produce and sell good or services at much lower prices than its competitors in order to maximise profit margins.
We will look at producing superior quality products at premium prices. In order to be able to ave this competitive advantage, an organisation needs to ensure that the organisation’s resources, capabilities and core abilities can produce superior high standard products and services. It is important to look at the organisation’s capabilities the following are some of them: - The ability to produce high quality products. The products have to be reliable and durable. Apple Inc. has always prided itself in producing the best smartphone in the world with the most advanced and reliable phone
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The Impact Of Globalization On Apple
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Importance Of Knowledge Management In Apple
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Apple Executive Summary
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Critical Success Factors Of Apple
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