Apple Company is one of the most successful companies in electronic industry and is one of the most important valuable companies in the world .its sales and makes value increased for the past ten years. Apple Company has used many different strategies to become successful in the market. “The Apple strategy is essential determinant of advantages towards with other companies such us, Samsung, LG, and BlackBerry. It used Porter’s model strategy and this strategy is the key to achieving this generic strategy and supporting Apple’s success. Apple general strategy focuses on key features which is differentiate the company and its products from competitors and which is essential .for example, it focus on elegant design and branding.
In this case, Apple was able to build a competitive advantage and prosper because of its marketing strategies that were set to face various challenges. Apple’s CEO Steve Jobs was able to save his company through a masterful marketing program, product innovation, and entrepreneurial corporate culture. The company adopted a market orientation in which it focused on consumer behavior and was able to collect information about consumers’ current and future
Strengths: Apple is known for its loyal consumers who purchase its products for quality despite its price. Apple has ascended to a brand of distinction in the computer industry.Its customer service department is monumental and highly respected by consumers. Apple plans to maintain its position through organizational stability and creativity. • Strong brand image. • Advanced smart phone technology.
These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple 's high consumer- contentment rates. It 's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you. Consistency: All of Apple 's products have the same basic architecture. Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase.
No brand has been more disciple and focused than Apple in broadcasting a consistent, cool, premium self-image - and that comes from everyday behaviour like rigorously imposing absolute product launches, shredding documents and avoiding the temptation to get involved in distracting media ding-dongs. The press release isn’t dead Steve Jobs used to personally approve press releases that went out from Apple. For a start, that tells you that they didn’t put out many and only did when they genuinely had something important to say. But it shows that having an agreed description of the product or announcement is vital for even the biggest of the businesses. The value of the product reviews cannot be underestimated The care and attention Apple give to product reviews is incredible.
Apple Company takes initiatives towards retaining the reliability and high quality in their products. The strategy developed in terms of their products is the simplicity and premium user experience. Hence, the product strategy is at the core of the marketing strategy of Apple Company. The products named MacBook; iTunes; iPad; and iPhone becomes the best products of Apple Company and they conquered the market with high reputation and image for the company. The success of these products are they are high intuitive and user friendly while comparing to other products in the market.
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
The goal for Samsung, of course, is to change the attitudes of Apple’s customers in order to replace Apple’s market leader position. In order to achieve this goal, Samsung has positioned its smartphones as better and more innovative and implying that Apple is losing market share. In this case, Samsung, as the major competitor of Apple, by using the attitude strategy of changing beliefs about Apple, to claim that Samsung’s smartphones are better than Apple’s in order to change consumer’s attitude towards Apple. In addition, Samsung is good at building relationship with an admired group, for example, Samsung planned a famous selfie moment at the Oscars as a part of its sponsorship for the Oscars with ABC. Tricomponent attitude model: The cognititive component: the first of the tricomponet attitude model consists of a person’s cognition, that is the knoweledge and
Building long-term relationships with the consumer on how to make goods and services better and solving consumer problems (Ferrell & Hartline, 2014). Apple consumers are very loyal to the organization and their products (Ferrell & Hartline, 2014). As mentioned before, Apple is stilled at meeting current consumer wants and needs, as well as future needs (Ferrell & Hartline, 2014). Lastly, Apple provides excellent consumer services even at their stores with their App station (Ferrell & Hartline, 2014). Consumer intimacy is not matched by product or price (Weinman, 2013).