Importance Global Marketing

Global marketing is critically important in international business because global marketing is economies of scale in production and marketing. The global market is vast and requires a high production. This in turn can improve efficiency. High production prices of goods to be low. Problems can arise when entering the broad market is not able to meet the high demand in the market. For example, the company introduced Colgate tartar control toothpaste to the 40 countries in which they may choose one of two ads created. The company estimates that if the same ad is used in all countries, the company can save for RM 1 to RM 2 million in production costs.

Then, global marketing able to transfer skills and knowledge from one country to another through

First, for law enforcement laws and regulations of the host countries can also affect product policies adopted by international firms. Some countries, for example, have imposed detailed labeling requirements and health standards on consumer products where tight domestic and foreign firms are required to meet the needs and standards. International firms must adapt packaging and their products to meet consumer protection regulations. For example, a company Groupo Modelo SA simmers / brewery had to reduce the 'introsamine ' in beer sold in Germany, Austria and Switzerland to meet the health standards set by the country. International firms must adapt their products to meet the needs and culture of the

International marketing is the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. The only difference in the definitions of domestic marketing and international marketing is that the marketing activities take place in more than one country. This apparently minor difference accounts for the complexity and diversity found in international marketing operations. Marketing concepts, processes and principles are to a great extent universally applicable, and the marketer’s task is the same whether doing business in Amsterdam, London or Kuala Lumpur. The goal of a business is to make a profit by promoting, pricing and distributing products for which there is a market. The key to successful international marketing is adaptation to the environmental differences from one market to another. Adaptation is a conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable environments on a marketing mix, and then to adjust the marketing mix to minimize