Advertisements have an influence on the consumers’ tendency by addressing the different parts of attitude which are emotion, behavioral and cognitive. Additionally, among the different methods of advertising, print advertisements was known as the most influential as they attract by stirring the viewer’s emotions which would in turn draw out positive behavioral reactions towards these advertisements. However, In contrast to television, the internet and print advertisements acknowledge consumers to process the messages at their own speed and order. This embellishes the chance to process the information if the inspiration is high (Dijkstra, Buijtels & Raaij, 2005). Attitudes are crucial in decision-making and purchasing behaviors that individuals engage tend to alter towards people they are attracted to and buy the products they use in spite of all the negative comments.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
Many factors actually affecting us to know more about a brand or a product. Maybe is because the appearance of that product, or it so happened that we looking for the same function of that product, or the sales person successfully persuade us to try on the product, or the advertising we saw inside TV or media apps, or actually is the name of the brand actually attracting us? Brand name represent the value, reputation, quality, first impression, position in consumers’ heart and many other aspect. We select a product because of some reasons. Sometime is because that we hear from our friends that that the product of the brand is performing well, this is call as the word of mouth.
Skoda is concentrated on promotion of the products, but main focus is on the price of the products. Latest model Fabia was launched with a huge number of promotional advertisements on newspapers, magazines and television in UK. The other factors which support Skoda in promoting its all products are the awards it won, customer promise, their 4 x 4 models, peace of mind, quality production, reviews and winning design. PLACE – Here the main focus is on the target market. Low cost country sourcing strategy helped the company to increase its target market and target customers (Lilien and Grewal, 2012).
A business employing B2B methods also has the ability to customise a sales process for each client, but using technology they can call up information on clients readily and with superior knowledge. Some very able B2B companies are able to plan accounts and profitability with great accuracy, using intelligence and even specific arrangements with clients allowing them to share greater depth of information, in order to create better partnerships and longer term business relationships. (cxm.co.uk, 2018) Primary Characteristics of B2C models As the most popular and well-known of all models of commerce in the modern world, the Business to Consumer (B2C) model is defined as commercial business where the customer is the end-consumer of any products and services that
Wing Zone customers should get what they pay for or they won’t return. Furthermore, the price should not be too low that the profit margin decreases without increasing sales. Promotion It is a very important aspect of marketing mix to promote the products. The methods of promotion include advertising by television, radio, posters, newspapers and online ads. This way the targeted market is aware of all the items offered at Wing Zone as well as special/occasional offers.
Whether its news, opinions, interviews or advertising, written, spoken or filmed, its information (and marketing content) that provides the direction and structure to our lives. Media determine our lives and we have become media ourselves. And magazines, newspapers, television, online, mobile and social media are all now vital components of any advertising campaign. The three major reasons are, 1. Print = the sensory media experience: Perhaps the most important benefit of print media is tangibility.
Bargaining power of customers This force looks at the power of the consumer to affect pricing and quality (Porter, 2008). 2.1 HOW ATTRACTIVE THE ADVERTISING INDUSTRY? Advertising is at front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company’s services or products are the best, enhance the image of the company, and to hold existing customers. From Table 1, it is clear that all the countries strongly believe that advertising industry is the strong mode of support for any industry for their development.
As per Harper Collins dictionary advertisement is "a business that specializes in creating publicity, marketing communication used to promote or sell something." Advertisements were basically designed to provide consumers the knowledge, information and intimation of new products in order to lure them to buy the same. With production going sky high the producers felt
Language is a powerful tool to attract and affect consumers’ behaviour. This is extensively used in the fields of promotion and advertising. It is significant that the use of language is most influential effect on the minds of consumers. Design of an ad and Visual substance in advertising have a very great .impact on the consumer, but it is language that plays an important role to identify a particular product and retain the information. Extensive vocabulary is the positive feature of English language.