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The Importance Of Advertising In Today's Era

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Muhammad Ehsan Malik Introduction In his research paper he discussed the importance of advertisement in today’s era. Advertisement is the essence of any product or brand. He insisted that advertising, when done in a proper way, is a quickest way to attract a large volume of the target audience in one shot. Advertisement can be done through various media. The widely used print mediums are newspapers, magazines, and brochures and broadcast medium such as television, radio, internet. On the other hand he is saying about the importance of consumer perception. Any business in this world can get success, when it start attracting and retaining the consumers with profit and this goal is achieved when company builds a strong consumer perception for its product or service. He described the role of consumer perception in determining the behavior of customers. Consumer perception can be built through a number of ways which include the appearance, feel, …show more content…

To obtain more accurate data questionnaires had been filled. It contained two sections demographic section and subjective section. Demographic section was consisted of gender, age, income and occupation while other section included questions of advertisement, consumer perception and consumer buying behavior. The questionnaire contained 19 items to collect the data from target population. Conclusion The main object of the study was to examine the impact of consumer perception and advertisement on consumer buying behavior. Findings revealed that advertisement had a strong positive impact on the consumer buying behavior and consumer perception had positive but weak influence on consumer buying behavior. From the results we came to conclusion that quality advertisement and positive perception can really play a significant role in improving consumer buying

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