It 's no more about the promotion of goods and service - the objective now is to provide an experience to the audience, to be specific, the "target group" of the brand. Because of all this, advertising has created a strong impact on our lives - not just in terms of lifestyle but also our psychology, behavior and aspirations. We see an ad where a child goes to a store and asks for 'namak ' and gives a lecture on purity to the shopkeeper on receiving some other brand of salt. Why do we see this? Because through advertising, every single person has evolved in terms of awareness of the brands, which earlier used to be an objective to achieve.
Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. Advertising is an important part. The importance of Advertising are: 1) “Advertising is important for the customers Advertising plays a very important role in the life of the people in todays era.Customers are the people who buy the product only after they are made awareabout the products and services available by the company. If the product is not advertised, no one will know about the product and thus no one will buy it even if the product is beneficial. Another feature of advertising is that it helps the people distinguish between what is right and what is wrong for them.
Due to such towering saturation, it's not uncommon for most of these promotions to get lost in the clutter. That is why effective communication to a specific target audience is the key to making advertisements stand out and get results. The role of advertising in an organisations communication strategy is to overall be successful by sending out a message to the public persuading them to purchase your product. This is done through successful communication tactics in an advertisement which involves focusing on a specific target audience with information that meets their needs. Firstly an advertising communication strategy has to provoke an emotion in the possible consumer when sending out a message about the product.
The brand relationship is seen as a sort of self-connection. Today, brands are producing images rather than things. Branding is less about market share and more about what lies in consumers mindsets. The new brandscape is visual and sensory. Brand consumption evolved to a process of self-reference and self-identity.
In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market. In modern times, the business world has become very complex with keen competition. So businessmen spend huge sum of money on advertisement and this is a highly profitable investment. Advertising Medias: Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising.
Good advertising can change the markets and improve profit margins. Companies with creative advertisements will own good future but there are also some barriers in this way. Advertisement is a tool of communication between seller and someone who needs it. Advertisement can be improved with new techniques and processes. The way in which information is provided affects the way consumer interprets that information.
There are many different perceptions of what the brand identity consists of. But the more common definition of brand identity is that it is a set of associations the brand strategist seeks to create or maintain. If the brand identity is both unique, distinct, and clear expressions of what the brand is all about as well as long lasting, then it can create the basis of a solid, coherent and long lasting brand and be the driver of all brand related activities. 3.2.7 Brand Image The image of the brand is the perception of the brand by consumers. The goal of working strategically with brand image is to ensure that consumers hold strong and favorable associations of the brand in their minds the brand image typically consists of multiple concepts, perception, because the brand is perceived cognition, because that brand is cognitively evaluated; and finally attitude, because consumers after perceiving and evaluating what they perceive form attitudes about the brand.
if the purpose is the foundation of the company with its employees, then the trust of the consumers will follow. Consumer consciousness has shifted from what product is being offered and how it will benefit the consumer to how the product was made and how it affects consumers as whole, this means that consumers are aware that the choices they make about brands will the affect the choices of other consumers. Brands with an authentic approach to brand purpose, can expect to increase their brands to be the most valuable ones. An authentic brand will be ineffective if it's not communicated to the outside world accordingly, the purpose being a brand has to manifest itself internally, and form part of the culture of the organisation, so that the
Because of its influence, it is evident that advertising plays a dominant role in redefining and forming gender roles and gender stereotypes. Overall, advertising can manipulate ideals in society and contribute to the formation and development of gender roles along with gender
Introduction Advertising nowadays becomes something that known well by most of people in every place about what it is about and what it is for. Advertising is needed for communicating to the public about something that being advert, to make people aware and know more about it and have interest into whatever that being advert. Besides its purpose to make people more aware and know about anything that being advert, it also has some other purposes such as to convince people, create the desire of people towards the product, enhance the image of the company/brand, and finally to make people definitely choose it. In a simpler way, the purpose of advertising is to build AIDA: Awareness, Interest, Desire, and Action. Advertising is not only used to boost up the awareness of products of a brand in public.