Essay On Role Of Advertising

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Advertisement is an important aspect in the Modern Business world, the strategy to keep the company profitable and to make maximum customers and to expand the market segment. The advertisement plays an important role. Advertising is a form of marketing communication that is used to persuade an audience to take or continue some purchase action, usually with respect to a commercial offering, or political or ideological support. It has been argued that for fast moving consumer goods advertisement plays a very important role and it also helps in developing the brand and creates a positive behavior to the brand. Advertising messages are usually paid for by sponsors and viewed via various media forms including mass media such as newspaper, magazines,…show more content…
It also allow marketers to make new insights in own brand as compare to competitors. Therefore it needs to be accessed by implementing brand as well as investing in brand besides product development. The basic reason of practicing Brand Awareness is not only limited to maximizing sales alone but it involves organization to uphold company’s mission and vision statement. Therefore it also focuses on in the improvement in quality of products or services. Advertising offer a news function to consumers. Viewers of advertisements learn about new products and services that are available to them, much like they learn about events and happenings that are published in the news. This information function has a neutral role. It provides facts without the approval or disapproval from consumers. Customer behavior at this stage shows expressions of curiosity. Ultimately, brand awareness is never limited to single field either sales or marketing but it embeds other fields such as operation, research and development, innovation and finance. Brand awareness needs huge amount of investment in Brand. Some multinational companies do invest in millions and allocate massive budget for advertisement as well as increase their budget year after years. Repeated advertising messages affect consumer

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