This is to enable customers to recognize what the seller sells. For example, the company (Tesco) works hard in terms of packaging so it can attract users to buy it. Not only that, promotion also plays a role. When good quality, reliable items and strong brand image can lead to excellent value. Users will not hesitate to buy them.
Introduction Those interactions – which collectively shape the way the customer experiences your company and perceives its brand – are broader than you may think and now matter more than ever. Of course, the customer experience encompasses the delivery of your company’s products and services. But it also involves what the customer observes in connection with anything associated with your company – including advertising, Web sites, sales presentations, and what other customers are saying about their own experiences. Loyalty programs – which promote specific customer behaviors by providing benefits (such as rewards) – can help enhance the customer experience. While companies often view such point-based programs as a fast way to enhance profitability by inducing customers to buy, they are finding that there is a much greater value provided by loyalty programs: the collection of information from program members.
Sales and Marketing functional areas’ main purpose is to make the customer aware of products that they sell and sell them it if needed. They do this by advertising the product which is basically trying to give the customer a reason to buy said products. Marketing is a very important aspect of the business and part of the core functional areas. It not only promotes products but services as well. Marketing helps keep the company relevant as it keeps customers up to date on what to expect from the company.
Another feature of advertising is that it helps the people distinguish between what is right and what is wrong for them. When they are aware about the products available to them, they can compare and then buy the product which suits their ned and their budget.” 2) “Advertising is important for the seller and companies producing the products Advertising is important for both the producers as well for the consumers. It helps the consumers to know about the new products introduced to the market as well as informs other producers to be aware about their
They need to have mass trails to be sure their product appeals to the target market before they start mass production in order to maximise profitability. Micro Marketing will focus on developing a strong relationship with the concentrated market they aim at in order to be able to have a consistent and reliable audience who will support the business and the strategy with a consistent source of income. 5.2 There are several bases used for positioning and they are as follows. Product attribute is a identifier which is attributed towards a product and allows for the consumer to easily identify it when they hear its attribute. Product benefit is where the company chooses a unique benefit for the product that satisfies the customers’ needs and wants.
Today’s modern environment, advertisements have become one of the major sources of communicational tool between the manufacturer and the user of the products. A company cannot make dream to be a well known brand until they invests in their promotional activities, for which consumer market have been dominating through advertisements (Hussainy et al., 2008).As the primary mission of advertiser is to reach prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of money to keep individual’s interest in their products. They need to understand what makes potential customers behave the way they would like. It also appears that advertising may have the potential to contribute to brand choice among consumers (Latif
An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations and objectives as well. Advertising strategies focus on achieving three general goals 1) promote awareness of a business and its product or services; 2) stimulate sales directly and "attract competitors ' customers"; and 3) establish or modify a business ' image. Advertising and Sales Promotion In advertising sales promotion - it is apparent that companies communicate with their customers in a number of ways. It is important that we distinguish between the two main varieties of communication.
Customer orientation is not only focuses on customers’ needs, it includes other stakeholders’ expectation too. The relationship between customer orientation and customers’ loyalty is strong. In other words, customer orientation can improve the customers’ loyalty (Homburg, Müller, & Klarmann, 2011). The salespersons that are close with customers will drive customers to continuously buy products from the salesperson. This is called building “Guanxi” with customers to achieve company goals.
• Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda The purpose of advertising is nothing but to sell something -a product, a service or an idea. The real objective of advertising is effective communication between producers and consumers. Creation of Demand The main objective of the advertisement is to create a favorable climate for maintaining of improving sales. Customers are to be reminded about the product and the brand. It may induce new customers to buy the product by informing them its qualities since it is possible that some of the customers may change their brands.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.